All sectors of the business saw an upward trend with ad serving increasing 23% from 2003 to 2004 and email marketing climbing by 38% in the same period. Company financials reflect this healthy state with positive EBIDTA for the entirety FY2004.
"Online marketing budgets increased across the board in 2004 and we've seen growth from both email and ad serving customers throughout the year," says Annette Tonti, CEO, Bluestreak. "Further, by adding strategic marketing services, including online acquisition and retention programs, as the demand for online marketing rebounded, we were able to drive a strong growth agenda that we plan to continue into 2005."
Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes, Bluestreak is the only company that links web media directly to email marketing databases.
Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations.
Headquartered in Newport, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com.