Parker Brothers' Launches Entirely New Game Experience; SHOUT ABOUT MOVIES Provides Immediate and Explosive Fun for Every Film Fan

EAST LONGMEADOW, Mass.--()--Nov. 15, 2004--"Insert, Play, Shout!" Those are the instructions to the new SHOUT ABOUT MOVIES game from Parker Brothers, a division of Hasbro, Inc. (NYSE:HAS) that is shaking up the game industry. More than a game, SHOUT ABOUT MOVIES is a whole new game experience that introduces the concept of the Game Video Disc, or GVD. GVDs offer instant, explosive fun, without the need for dice, pawns or a game board. All that's needed to play is a television and a DVD player. Popcorn sold separately.

For fans of every movie genre - from action to drama, comedy to horror, animation to mystery - SHOUT ABOUT MOVIES is the first-ever GVD that challenges player's film knowledge through video and audio clips from more than 60 years of the most unforgettable and award-winning movies. And with SHOUT ABOUT MOVIES, Hasbro Games has formed a unique affiliation with the Motion Picture and Television Fund (MPTF), a national charitable organization and the copyrights holder of the game.

"Games reflect their time, and SHOUT ABOUT MOVIES reflects today's high-energy, fast-paced style, providing players with instant gratification and immediate play," said Mark Blecher, Senior Vice President of Hasbro Games. "Game Video Discs combine the social interaction and competitive spirit of board games with the ease of a DVD."

SHOUT ABOUT MOVIES invites 4 to 40 players to compete in teams in a race to identify famous quotes, scenes and characters from major motion pictures. The game features "Shout Rounds," where players yell out answers and "Whisper Rounds," where teams huddle secretly to discuss strategies before giving an answer. Keeping players on the edge of their seats, the winner isn't revealed until the last second in the final round. Scoring is calculated on screen using the remote control from a DVD player.

Movie fans won't have to venture outside of their favorite aisle; SHOUT ABOUT MOVIES will be available in the DVD aisle, as well as the game section, for the approximate retail price of $19.99.

About Hasbro Games

Hasbro Games manufacturers and markets games and puzzles under the brand names MILTON BRADLEY and PARKER BROTHERS. Included in its product line are some of the world's best-known games and puzzles including: CANDY LAND, the MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, THE GAME OF LIFE, TRIVIAL PURSUIT and BIG BEN Puzzles. The company also markets its games in three focused initiatives: MY FIRST GAMES (pre-school games), FAMILY GAME NIGHT (family games) and GET TOGETHER GAMES (adult games).

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

The non-profit Motion Picture & television Fund, headquartered in Woodland Hills, California, was founded in 1921 to offer charitable relief for those in the film industry who had fallen on hard times. Today, the Fund provides the entertainment industry with a full-scale residential retirement community; skilled nursing/long-term care and related hospital facilities; financial assistance for those in the greatest need; "Elder Connection" social services and counseling; five outpatient health centers in Greater Los Angeles; and a children's day care center in West Los Angeles.

Contacts

Fleishman-Hillard, Inc.
Blayne Murphy, 212-453-2389
murphyb@fleishman.com

Contacts

Fleishman-Hillard, Inc.
Blayne Murphy, 212-453-2389
murphyb@fleishman.com