Bonus Mobile Entertainment Launches The Wayans Brothers into Mobile Gaming

CTIA WIRELESS I.T. & Entertainment 2004
SAN FRANCISCO--()--Oct. 26, 2004--

  Bonus Mobile Teams With The Wayans Bros. And The Topps Company To Introduce Acclaimed Card Game THE DOZENS(tm) To The Mobile Phone Market  



San Diego-based Bonus Mobile Entertainment has joined forces with Keenan Ivory, Marlon and Shawn Wayans (creators of White Chicks, Scary Movie I and II) and The Topps Company to transform the celebrated new card game created by the Wayans, THE DOZENS, into a new multiplayer game for mobile phones. The announcement was made by CEO William Volk at a press conference held at the 2004 CTIA convention.

In this popular insult game, made famous in the streets by the phrase "yo' mama's so...," players trade insults and use clever strategy to win. In addition to a richly illustrated color version, THE DOZENS features an SMS text version that works on any phone. The advanced Game Lobby allows players to challenge anyone on any mobile phone. New content will be added continually, keeping the THE DOZENS fresh and exciting.

"We are thrilled to work with the Wayans Bros. and The Topps Company to bring their outrageous insult card game to the mobile community," said Volk. "We are extremely confident that as a result of THE DOZENS being played by mobile phone users, the insult rate will rise dramatically throughout the country."

THE DOZENS game will be available from major carriers and at www.bonusmobile.com, in conjunction with the release of THE DOZENS trading card game from The Topps Company.

Based in San Diego, CA, Bonus Mobile Entertainment is engaged in the development and publishing of original and licensed multimedia entertainment and multi-player platform games for mobile phone users. Current game products offered from Bonus include The Dozens (tm), WordZap(tm), Crickler Mobile(tm), Mystic Warrior(tm) and Gotcha!(tm). The Company also distributes a variety of customized features for mobile phones, including ring tones, classic games (Checkers, Video Poker, Chess), mobile greeting cards, wallpapers, screen savers, and alert systems and services, which include movie news, motivational messages, diet tips and email.

Topps is an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and comic books.

The Topps Company was founded in 1938 as Topps Chewing Gum, and in its early years produced a popular penny "Topps Gum" from a factory in Brooklyn, N.Y. After World War II, the company developed Bazooka Bubble Gum, and in 1950, added trading cards to its product line. Baseball cards appeared in 1951 and quickly became a vital part of pop culture, a tradition that continues to this day, and includes football (both American and European) and basketball, in addition to entertainment cards, stickers and albums, and specialty publications. Topps maintains offices in Canada, the United Kingdom, Ireland, Italy, Brazil, and Argentina, in addition to the U.S.

Topps also manufactures the popular lollipop brands marketed as Ring Pops, Push Pops, Baby Bottle Pops and other novelty candy and gum products. Now headquartered in New York City, the company has worldwide distribution, annual revenues in F' 2002 of $300,180,000, and $290,079,000 in F' 2003, and employs over 420 people worldwide.

Contacts

SSA Public Relations
John Russel/Steve Syatt, 818-501-0700

Contacts

SSA Public Relations
John Russel/Steve Syatt, 818-501-0700