|Largest Pizza Hut Pizza Combines Value with Great Taste|
Too many people and not enough pizza makes for an unhappy family. To satisfy a household of appetites and ensure everyone gets a slice, Pizza Hut(R) has introduced The Full House XL Pizza(TM) as the perfect solution. The pizza company's latest menu addition provides 30 percent more by size than its traditional large pizza -- ensuring everyone at the table leaves happy.
The Full House XL Pizza is an extra large pizza with a not-too-thick, not-too-thin crust, original sauce and cheese. It is available nationwide for $9.99 for one-topping pizza beginning today at participating locations.
The Full House XL Pizza caters to the 97 percent of Americans who describe themselves as pizza-eaters and especially families who want the best pizza value. According to a 2004 survey by Pizza Hut, Americans overwhelmingly agreed that pizza makes everyone in the family happiest -- especially Moms -- when it tastes good and is affordable. In fact, 95 percent of pizza-fans agree that when they can give everyone what they want at a reasonable price, everybody wins(a). As a result, Pizza Hut created The Full House XL Pizza to give families a delicious and easy-to-share pie.
"Pizza Hut created a pizza families can share at an outstanding value to our customers," said Tom James, Pizza Hut chief marketing officer. "The Full House XL Pizza is the perfect solution for families who want a great-tasting pizza for a great price."
Pizza Hut, Inc. is supporting The Pizza Hut Full House XL Pizza launch with a national marketing campaign, including television commercials featuring a star-studded lineup with Randy Johnson, Deion Sanders, and others; and with direct mail; radio; in-restaurant point of purchase materials; and online initiatives.
About Pizza Hut
Pizza Hut Inc., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the world's largest pizza restaurant company with almost 6,600 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut web site at www.pizzahut.com. (a) ICR Research: January 2004 survey of 528 heads of household who are the pizza decision maker and have had restaurant pizza in the last 6 months (sit-in, carryout, delivery).