This is a Wine Bottle! World's Largest Wine Bottle Holds over 173 Bottles of Beringer Vineyards Private Reserve Cabernet Sauvignon

World's largest wine bottle filled with Beringer Vineyards 2001 Private Reserve Napa Valley Cabernet Sauvignon. The fifteen 9L bottles pictured were used to fill the 130 liter record-breaking bottle, dubbed "Maximus."

CHICAGO--()--July 29, 2004--

  Guinness World Record Holder Will Help Fight Hunger Through Tour of Morton's Steakhouses and Sotheby's Auction  



In a record-breaking move that celebrates its own 25-year history, Morton's, The Steakhouse has commissioned what has just been certified by Guinness World Records as the "World's Largest Wine Bottle(TM)." With the capacity to hold over 173 standard bottles -- the equivalent of 1200 glasses -- of wine, this masterpiece of glassmaking art was certified by Guinness World Records today at a ceremony where the bottle was carefully filled with 130 liters of Beringer Vineyards 2001 Private Reserve Napa Valley Cabernet Sauvignon.

The spectacular bottle, a product of international skill and creativity that measures 4.5' tall and 4.5' around, will make a coast-to-coast tour of 27 of the 61 Morton's restaurants in the U.S., celebrating the steakhouse's 25th anniversary with wine and food receptions. Guests will enjoy an array of Morton's hot and cold hors d'oeuvres and two acclaimed Beringer wines: the 1998 Private Reserve Napa Valley Cabernet Sauvignon and 2002 Stanly Ranch Chardonnay. Cost: $40 per person. Guests will also have to opportunity to be photographed next to the "King Kong" of wine bottles - dubbed the "Maximus" by Fred Dame, Master Sommelier and president of the Court of Master Sommeliers. The tour's first stop will be San Francisco on August18th.

Morton's, known for its extensive wine selection, partnered with Beringer Vineyards in early 2004 to create the gigantic Bordeaux-style bottle. The massive bottle mold was built in the Czech Republic, and four bottles were hand-blown from Simax(TM) glass. After the final firings, one bottle was shipped to California, where it has been filled with Beringer's 2001 Napa Valley Private Reserve Cabernet Sauvignon, the vineyard's finest wine blended from seven Napa Valley vineyards. The huge cork, handmade in Portugal from the finest corkwood, was finished with a wax seal.

Beringer will store the bottle, with its valuable vintage contents, under ideal temperature and humidity conditions until November, when it will be shipped (ever so carefully) to the world-renowned Sotheby's galleries in New York, to be auctioned by its international wine department, with 100% of the proceeds going to Share Our Strength, one of the world's leading hunger-fighting umbrella organizations.

Bidding will be open to the public. Tylor Field, Morton's director of beverage operations, and an internationally-recognized wine maven, notes: "In addition to supporting a great cause, the lucky top bidder will own a 340-pound artifact of wine history and be able to surprise a business associate with a one-of-a-kind Christmas gift or have a wine tasting party for as many as 1,200 of his or her closest friends!"

For additional information about the WLWB (World's Largest Wine Bottle) and tour details, visit: www.mortons.com.

NOTE TO MEDIA:

Want to know more about the WLWB (World's Largest Wine Bottle) and
the grand bottle's grand tour; Morton's, The Steakhouse, Beringer
Vineyards; Share our Strength or Sotheby's?

Please contact:
Patty Pleuss                                Denise St. Jean     
Director of Marketing                       Murphy O'Brien
MORTON'S THE STEAKHOUSE                     310-586-7168
312-755-4202 Direct                                         
ppleuss@mortons.com
Or
Allison Simpson
Director, Public Relations
Beringer Vineyards
707-963-8989, ext. 2162
Allison.simpson@beringerblass.com

Please note: b-roll and video news release are available to
interested media

BOTTLE STATS:
Bottle name: "Maximus" (Most big bottles of wine are named after
 biblical kings: a Jereboam, six bottles; a Salmanazar, 12 bottles; a
 Balthazar, 16 bottles and a Nebuchhadnezzar, the granddaddy of them
 all, 20 bottles)
Capacity: 130 liters, equivalent to 14.4 cases (9 liter), or 173
 bottles (750ml), or 1152 glasses (80 per case)
Height: 1.37 meters, equivalent to 4.5 feet
Diameter: 43.6 centimeters, equivalent to 1.4 feet
Circumference: 1.38 meters, equivalent to 4.5 feet
Weight empty: 150 pounds
Weight full: 340 pounds
Wine: 2001 Beringer Private Reserve Cabernet Sauvignon, Napa Valley
Bottle producer: Kavalier Glass Works, Sazava, Czech Republic
Bottle mold producer: Stanislav Jedinak and Ajeto Czech Glass Craft 
 s.r.o
Cork Producer: Cork Supply USA, from the finest Portuguese cork
 harvested from trees in the southern region of the country
Cork size: 130mm wide x 75mm long

                  Sotheby's Auction Date: November 20

Contacts

Beringer Vineyards
Allison Simpson, 707-963-8989, ext. 2162
Allison.simpson@beringerblass.com
or
Morton's The Steakhouse
Patty Pleuss, 312-755-4202
ppleuss@mortons.com
or
Murphy O'Brien for Morton's The Steakhouse
Denise St. Jean, 310-586-7168

Contacts

Beringer Vineyards
Allison Simpson, 707-963-8989, ext. 2162
Allison.simpson@beringerblass.com
or
Morton's The Steakhouse
Patty Pleuss, 312-755-4202
ppleuss@mortons.com
or
Murphy O'Brien for Morton's The Steakhouse
Denise St. Jean, 310-586-7168