Say Something Ketchuppy: Heinz Gives Ketchup Lovers Another Chance to Speak Up; Contest Allows Consumers to Submit Their Own Talking Labels at Select Wal-Marts across Arizona

PITTSBURGH--()--May 27, 2004--Because Heinz Ketchup lovers can't say enough about their passion for America's favorite condiment, Heinz is bringing back the popular "Say Something Ketchuppy" contest for a second year.

Now through November 30, 2004, ketchup lovers can submit their own "talking label" ideas to Heinz by mail (see contest entry details below). Eight witty submissions will see their "ketchuppy" quips and names splashed on ketchup bottles in 2005.

As an added bonus this year, ketchup quipsters can also submit their talking labels entries at select Wal-Mart Supercenters across the country for two days this Memorial Day weekend - Friday, May 28th and Saturday, May 29th. Exact timing may vary.

"The Say Something Ketchuppy contest was a huge hit last year because it allowed consumers to express their love for ketchup in a fun and off-beat way," said Wendy Beitsinger, senior manager of marketing, Ketchup, Condiments and Sauces for Heinz North America. "While our creative team loves coming up with irreverent ketchup labels each year, we enjoy reading through the consumer entries even more."

Some of last year's winning ketchup quotes included:

-- BETTER LOOKING THAN RELISH, Bette McKnight, Fort Bragg, NC

-- COMFORTS BURNT HOT DOGS, Mark Dietrich, Honolulu, HI


-- FOR THE BURGER THAT HAS EVERYTHING, Ellen Jackson, Santa Barbara, CA

The talking label bottles will share shelf space with the classic Heinz Ketchup bottles, allowing consumers to select their favorite ketchup in either the funny or unfunny variety.

How To Enter

Print your phrase on a 3x5 card along with your name, address, city, state, zip code, age and daytime telephone number and mail to:

"Heinz Say Something Ketchuppy" Contest Entries
P.O. Box 5075
Clinton, IA 52736-5075

Or, Visit a Participating Arizona Wal-Mart in:


Consumers can look for further contest details on specially marked bottles of Heinz Ketchup, log on to or send a self-addressed, stamped envelope to "Say Something Ketchuppy" Contest Rules Request, P.O. Box 9532R, Clinton, IA 52736-9532. All entries must be postmarked by November 30, 2004 and received by December 7, 2004.

Heinz Ketchup, the world's No. 1 ketchup, has annual sales of more than $1 billion and a 60 percent share of the U.S. retail ketchup market, which is almost three times the market share of its nearest competitor. Heinz produces more than 1 billion ounces of Heinz Ketchup each year.

ABOUT HEINZ: With sales approaching US$10 billion and a pantheon of icon brands, H. J. Heinz Company is one of the world's leading marketers of high quality ketchup, sauces, meals, soups, snacks and infant foods to consumers everywhere, whether in supermarkets, restaurants or on the go. Its 50 companies operate in some 200 countries, with more than 20 power brands, including the Heinz(R) brand with nearly US$3 billion in annual sales. Among the company's famous brands are Heinz(R), StarKist(R), Ore-Ida(R), 9-Lives(R), Wattie's(R), Plasmon(R), Classico(R), Smart Ones(R), Bagel Bites(R), Delimex(R), Poppers(R), John West(R), Petit Navire(R), Kibbles 'n Bits(R), Pounce(R), Pup-Peroni(R), Orlando(R), ABC(R), Olivine(R), Jufran(R), HAK(R), Honig(R) and Pudliszki(R). Heinz also uses the famous brands Weight Watchers(R), Boston Market(R), TGIF(R) and Linda McCartney(R) under license. Information on Heinz is available at


Heinz North America
Robin Teets, 412-237-3562


Heinz North America
Robin Teets, 412-237-3562