Microsoft's Xbox Live Arcade Debut Demonstration to Feature uWink Trivia Pack Content; Microsoft to Debut XBLA at E3 Exposition in Los Angeles

E3Expo 2004
LOS ANGELES & REDMOND, Wash.--()--May 11, 2004--uWink, Inc., (OTC BB: UWNK), an innovative technology-based entertainment commerce (ENcommerce) company, today announced that its uWink Trivia Pack, which includes short-form trivia games such as Zillionaire(TM) and Are You an Expert?(TM), among others, will be used to demonstrate the capabilities of Microsoft's (NASDAQ: MSFT) Xbox Live Arcade - an exciting, new, casual online game experience being introduced at the E3 2004 Exposition at the Los Angeles Convention Center, May 12-14.

The uWink Trivia Pack consists of fast-paced, fun and easily updated trivia games developed exclusively by uWink. The games are ideal for online use as the Company is able to quickly update them with new questions on an ongoing basis. Further, given the benefit of its development platform and experience with online content delivery, uWink can develop trivia focused on any of a broad array of categories or areas of interest, including sports, entertainment, current events or specific partner brands.

Nolan K. Bushnell, founder and CEO of uWink, stated, "We are extremely pleased that Microsoft has invited us to participate in the launch of Xbox Live Arcade at E3. They asked us for permission to utilize our uWink Trivia Pack to help demonstrate their innovative new service, and we believe Xbox Live Arcade is an excellent platform to showcase our short-form games. We are currently in discussions with Microsoft to license our content for future distribution with Xbox Live Arcade."

About uWink, Inc.

Led by Nolan Bushnell, founder and former CEO of Atari Corporation and Chuck E Cheese's Pizza Time Theater, uWink is a technology-based ENcommerce (entertainment commerce) company that has built a library of over 60 short-form games as well as several networked and stand-alone hardware gaming units to deliver this content.

uWink's unique entertainment software can operate on almost any platform, including touch screen terminals, pay-for-play game terminals, lottery and gaming kiosks in public locations, and cell phones and wireless handheld entertainment devices. uWink is also developing innovative prize-based games for the amusement industry. For more information visit: www.uwink.com.

Forward Looking Statements

The statements contained in this press release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), including statements, without limitation, regarding our expectations, beliefs, intentions or strategies regarding the future. uWink intends that such forward-looking statements be subject to the safe-harbor provided by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to, among other things: the success of the launch and future sales and subscriptions of Xbox Live Arcade, and uWink's potential participation therein. These statements are qualified by important factors that could cause uWink's actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: uWink's ability to obtain development financing as and when needed; uWink's ability to generate and sustain profitable operations; and the market's acceptance of uWink's products and services. These and other forward looking statements are not guarantees of future performance and involve risks and uncertainties as more fully described in the Company's periodic filings with the Securities and Exchange Commission. uWink assumes no obligation to update any of the forward-looking statements in this release.

Contacts

Investor Relations:
CCRI Corporation
Malcolm McGuire, 800/828-0406
mmcguire17@cox.net
or
Media:
Jaffoni & Collins
Robert Rinderman/David Collins, 212/835-8500
uwnk@jcir.com
or
Company:
uWink, Inc.
Nancy Nino, 310/827-6900 x 102
nancyn@uwink.com

Contacts

Investor Relations:
CCRI Corporation
Malcolm McGuire, 800/828-0406
mmcguire17@cox.net
or
Media:
Jaffoni & Collins
Robert Rinderman/David Collins, 212/835-8500
uwnk@jcir.com
or
Company:
uWink, Inc.
Nancy Nino, 310/827-6900 x 102
nancyn@uwink.com