Daydream Software - Hasbro's MICRO MACHINES Brand Goes Mobile

E3Expo 2004
LOS ANGELES--()--May 11, 2004--Global wireless entertainment publisher iFone Ltd and top development house Daydream Software AB announce a mobile game version based on MICRO MACHINES, the iconic brand of highly stylized mini vehicles. Mobile phone gamers will now be able to recreate the performance and excitement of MICRO MACHINES vehicles on their mobile phones. Come see us at E3 in the Swedish Pavilion #2128.

Under license from Atari, Inc., and Hasbro, Inc. (NYSE:HAS), the MICRO MACHINES mobile game allows gamers to burn tires in single player races. The games are developed in J2ME and offer players all the fun, excitement and challenging gameplay associated with the previous video game titles and based on the MICRO MACHINES brand. The MICRO MACHINES games will be distributed via the iFone sales channels to all the major international operators such as Vodafone, AT&T, Sprint, O2, Orange, and T-Mobile in Q2 this year.

Enda Carey, Marketing Manager at iFone said, "We have chosen Daydream as our strategic development partner because of their development skills and potential. They also bring some unique technology to the mobile space."

Do Hellbom, Chief Executive Officer at Daydream said, "We are glad to work on an international brand like MICRO MACHINES since we have already established ourselves as an important mobile games actor with our own innovative titles."

Screenshots available from Pelle Stafshede at Daydream Software AB, phone: +46 733 16 95 35 or email: pelle.stafshede@daydream.se. For game information, please contact marketing@ifone.com.

About iFone Ltd:

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of entertainment content for current and future mobile devices.

For more information about iFone, please contact:
Enda Carey - Marketing Manager, iFone
e.carey@ifone.com
Telephone: +44 161 827 8200
www.ifone.com

About Daydream Software AB:

Daydream is a Swedish based company with strong focus on the development of interactive entertainment within the console and mobile arenas. Since 1994 Daydream has developed cutting edge entertainment for publishers, operators, and phone manufacturers on a global basis.

For more information about Daydream, please contact:
Do Hellbom - CEO, Daydream Software AB
do.hellbom@daydream.se
Telephone: +46 733-16 95 25

Contacts

Swedish Trade Council
Clare Hobby, 310-566-2330
Cell: 310-614-3953
clare.hobby@swedishtrade.se
or
Daydream Software AB
Pelle Stafshede
Cell: +46 733 16 95 35
pelle@carbello.se

Contacts

Swedish Trade Council
Clare Hobby, 310-566-2330
Cell: 310-614-3953
clare.hobby@swedishtrade.se
or
Daydream Software AB
Pelle Stafshede
Cell: +46 733 16 95 35
pelle@carbello.se