"We created this position to support our overall event and brand strategies, as well as to proactively address fundamental changes in the marketplace," said Meyer. "This new position was created specifically for Diane; her background, expertise, sensitivities and relationships with stakeholders, creative-rights holders, filmmakers and executives throughout the company make her uniquely qualified to maximize the potential for each and every one of our core properties and to help ensure their long-term success."
"Diane has proven to be an extremely creative collaborator and an extraordinarily skilled facilitator," added Horn, to whom Nelson will report. "We are so pleased that she is taking on this new challenge. In today's extremely competitive climate, it is not enough to simply keep pace, you have to stay ahead of the pack. We will look to Diane and her team to work closely with our key divisions to make sure we do just that."
Nelson's primary responsibility will be to work with all Warner Bros. divisions in stewarding the Studio's signature franchises, world-renowned brands and myriad event properties, collaborating and partnering cross-divisionally to optimize all the various windows and outlets on a global basis. Complementing already existing efforts, Nelson and her team will serve as a broad-spectrum resource and co-strategists, helping to maximize the potential of existing brands and franchises, as well as to build new ones. They will also collaborate with all the business units to develop non-theatrical properties and assist them in managing their product initiatives.
Nelson's group will work with all the businesses within the Studio (including Warner Bros. Pictures, DC Comics, Warner Bros. Animation, Warner Bros. Consumer Products, Warner Home Video, Warner Bros. Television, Warner Bros. Interactive Entertainment, Warner Bros. Online and The WB Television Network), as well as with those throughout the entire Time Warner family.
In collaboration with the appropriate divisional executives, the team will serve as cross-company and cross-Time Warner worldwide brand managers for the Studio's high-profile films, television series, home videos/DVDs, videogames and consumer products, including such brands and titles as "Harry Potter," "Batman Begins," "Superman," "The Polar Express," "Charlie & the Chocolate Factory," "Happy Feet," "Mucha Lucha!" and those drawn from the Studio's treasure trove of iconic characters (including those from the "Looney Tunes," Hanna-Barbera and DC Comics libraries).
Nelson moves into this post after having served as Executive Vice President, Domestic Marketing, Warner Bros. Pictures since October 2003, where she played an essential role in the strategic development and management of marketing campaigns for Warner Bros. Pictures, with an emphasis on cross-Studio marketing activities. Additionally, she oversaw the management of the "Harry Potter" franchise. Nelson has risen quickly through the ranks, having assumed the position of Senior Vice President, Domestic Marketing, Warner Bros. Pictures in February 2002; prior to that, she served as Senior Vice President, Family Entertainment, Warner Bros. Corporate Worldwide Marketing and Planning starting in January 2001. Before that, she was Vice President Worldwide Corporate Promotions, a post she was promoted to March 1998, after joining the Studio in September 1996 as Director of Worldwide Corporate Promotions.
Nelson came to the Studio from Walt Disney Records, where she served as Director of National Promotions, working on the promotion and marketing of the soundtrack and product line for "The Hunchback of Notre Dame," and the management of national promotions for such corporate sponsors as McDonald's, Procter & Gamble and Mattel.
Nelson is a graduate of Syracuse University's Newhouse School of Communications.