Vertis Announces New National Market Account Teams; Newly Appointed Industry Experts Will Intensify Vertis' Focus on Key Vertical Markets

BALTIMORE--()--April 26, 2004--Vertis, the premier provider of targeted advertising, media and marketing services, today announced the appointment of four new sales leaders in the automotive, financial, insurance and nonprofit markets. In the company's continuing evolution to offer clients more targeted advertising and marketing solutions that drive results, Vertis will intensify its focus on delivering integrated, targeted marketing solutions to these key markets.

"Vertis has a long track record of success in the automotive, financial services, insurance and nonprofit markets," said Janice Mayo, senior vice president of national sales and marketing. "By bringing on new team leaders with in-depth knowledge of these important national markets, Vertis will further enhance our ability to maximize the value of our customer relationships and improve revenue growth."

The industry experts appointed to their new positions include Joe DiMeglio, vice president, sales, for the automotive national account team; Anthony Hegarty, vice president, sales, for the financial national account team; Mike Lawson, national director, sales, for the insurance national account team; and Tommi Thornbury Pryor, national director, sales, for the nonprofit national account team.

"The experience of our new executives and their understanding of our customers within these vertical markets will help us to refine even further our data, analytics, account planning and audience targeting capabilities, working with our clients to profile the most profitable customers or trade areas," continued Mayo. "Each executive brings an expert understanding of their individual market sector that will allow us to continuously deliver unparalleled service to our clients."

Joe DiMeglio, vice president, sales

Automotive National Account Team

DiMeglio brings more than 15 years of automotive marketing experience to Vertis, most recently as a senior partner at J. Walter Thompson in Detroit where he managed the company's Ford Trucks and SUV business. DiMeglio also spent eight years with Young & Rubicam in Detroit, developing advertising programs for Ford, Lincoln-Mercury, and DuPont. He will lead Vertis' automotive sales efforts with both agencies and manufacturers on the West Coast, in the mid-Atlantic, and in Detroit, where he will be based.

Anthony Hegarty, vice president, sales

Financial National Account Team

Prior to joining Vertis, Hegarty was vice president and national practice director for RR Donnelley Financial, where he directed a national team in selling data analytics and full service creative and production solutions to financial services companies nationwide. Hegarty has also held vice president and national sales director positions for Experian, Alltel, and Bell & Howell. He will be based in Chicago.

Mike Lawson, national director, sales

Insurance National Account Team

Lawson joins Vertis from USA Direct, where he was vice president of sales for their MailNow software and associated print programs. Lawson has also held sales management positions at Equifax Marketing, Click Tactics, IXI, and The McClure Group agency, where he worked with organizations such as Colonial Penn, Zurich, Fireman's Fund, and Blue Cross/Blue Shield. He will be based in Baltimore.

Tommi Thornbury Pryor, national director, sales

Nonprofit National Account Team

Pryor is a recognized industry expert and marketing leader in the nonprofit industry. She joins Vertis from SOURCECORP Inc., a $450 million marketing services group, where she was vice president of development and marketing for the company's Direct division. Pryor has also owned and managed a full-service direct marketing agency in Washington, D.C., which raised an estimated $100 million for its nonprofit clients. She will be based in Orange County, Calif.

Vertis will support these national market account teams by enhancing its strategic account planning group with the addition of research analysts and specialists in customer response management (CRM), direct marketing, audience targeting, data and analytics.

About Vertis

Vertis is the premier provider of targeted advertising, media and marketing services that drive consumers to marketers more effectively. Its comprehensive products and services range from consumer research, audience targeting, creative services and workflow management to targeted advertising inserts, direct mail, interactive marketing, packaging solutions and digital one-to-one marketing and fulfillment. With headquarters in Baltimore, with facilities throughout the U.S. and the U.K., Vertis combines best-in-class technology, creative resources and innovative production to serve the targeted marketing needs of companies worldwide.

To learn more about Vertis, visit www.vertisinc.com.

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "believes, "anticipates, "expects, "estimates," "plans," "intends," and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.

Consequently, you should consider any such forward-looking statements only as our current plans, estimates, and beliefs. Even if those plans, estimates or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements.

Contacts

Formula
Donovan Roche or Michelle Metter, 619-234-0345
or
Vertis
Grace Platon, 800-365-8957

Contacts

Formula
Donovan Roche or Michelle Metter, 619-234-0345
or
Vertis
Grace Platon, 800-365-8957