Voice Activated Neopets Plush Assortment Named to Toy Wishes 'Hot Dozen' List

TORONTO--()--Nov. 12, 2003--

  Thinkway Toys Offers Millions of Neopets Fans a Piece of Neopia(R) This Holiday Season!  

Neopets(R) Voice Activated Plushies from Thinkway Toys received the toy industry's highest honor as the adorable interactive plush line was named to the exclusive Toy Wishes Holiday 'Hot Dozen' list.

The coveted 'Hot Dozen' are the toys predicted to be the most in demand and toughest to find once the buying season gets underway.

"Every year we test and review thousands of new toys, games, puzzles and activity sets. We then narrow it down to what we predict will be the most sought-after toys for the holiday season," says industry expert Jim Silver, co-publisher of Toy Wishes Magazine. "Right now Neopets.com is the hottest website online for kids. Millions of kids throughout the world are logging on every day.

"With the Voice Activated Neopet Plushies, Thinkway Toys brings to life the beloved characters from the popular online community," Silver continued. "Neopets Plushies will easily be one of the hottest items on the market this holiday season."

Neopets.com is the world's largest and fastest-growing online youth community. In addition to creating, caring for, and entertaining their own customized virtual pets, members experience an unparalleled, multi-faceted interactive entertainment environment loaded with countless activities, adventures, story line and games. To date, over 90 million virtual pets have been created worldwide.

Broadening the experience from online to offline, Thinkway Toys' new line of Voice Activated figures brings the popular Neopets characters to life in a whole new way - as real-world interactive toys! The launch of the new Voice Activated Plushies assortment and Neopets Petpet(TM) assortment follows the successful spring '03 introduction of the Voice Activated Neopets toys.

The new Voice-Activated Neopets Plushies Assortment will include six huggable pet species - Scorchio(TM), Kacheek(TM), Uni(TM), Kougra(TM), Shoyru(TM), and Ixi(TM)! Each new loveable plush pet communicates in its own unique way and reacts to the sound and tone of your voice, as well as to each of the other Neopets Plush, with lights and sounds.

Amazingly, the Neopets Plushies interact with and "recognize" Thinkway Toys' other new Neopets toy line, Petpet(TM) Plush. The new Neopets Petpet Plush assortment will include six fanciful species -Babaa(TM), Doglefox(TM), Puppyblew(TM), Angelpuss(TM), Noil(TM) and Harris(TM). Each little Petpet has cheeks that light up and makes unique sounds, so that you know when your Petpet is happy or playful. Also, they come with a handy clip that hooks right on to your backpack or belt, so they can travel wherever you do!

The new Voice-Activated Neopets Plushies Assortment and Neopets Petpet Plush Assortment (safety graded ages 4 years and up) are available nationwide for an approximate retail price of $29.99 and $8.99, respectively.

THINKWAY Toys is a global manufacturer/distributor of interactive toys for young people of all ages. The company developed the original Buzz Lightyear toy from the Disney/Pixar animated film Toy Story. THINKWAY Toys also holds licenses for other Disney lines including Disney Princess, Disney Pop Princesses, and Toy Story 2, and also produces proprietary toys under a variety of other licensed toys for Warner Brothers Batman and Justice League as well as DIC Entertainment Strawberry Shortcake.

NeoPets, Inc., a privately held corporation based in Glendale, California, owns and operates www.neopets.com, which is one of the most popular entertainment websites in the world. NeoPets.com, consistently ranks among the top-10 "stickiest" sites on the Web by Nielsen//NetRatings, generating over 1.5 billion page views per month in the US alone. NeoPets invented Immersive Advertising(R), the innovative concept that integrates advertisers' products into the site's content in a highly interactive and engaging manner. Numerous Fortune-1000 and other prominent advertisers such as, McDonald's, General Mills, Warner Bros., Kraft Foods, Procter $ Gamble, FOX, Nestle, Dreamworks, SKG and Hershey have embraced Immersive Advertising on the www.neopets.com website as a means of reaching the youth market. For more information about NeoPets go to http://demo.neopets.com/presskit. Visit the THINKWAY Toy Shop as part of the Immersive Advertising campaign on the NeoPets website and see their present and future merchandise.

Contacts

Litzky Public Relations
Melissa Fogarty / Beth Mosher, 201/222-9118
mfogarty@litzkypr.com
bmosher@litzkypr.com

Contacts

Litzky Public Relations
Melissa Fogarty / Beth Mosher, 201/222-9118
mfogarty@litzkypr.com
bmosher@litzkypr.com