Ariens Company Licenses ARI's EMPARTweb for Integration with Parts Radar; ARI Software to Provide Foundation for Help Desk, Dealer and Consumer Web Catalog Service

MILWAUKEE--()--Oct. 14, 2003--ARI (OTCBB:ARIS), a leading provider of electronic catalog-enabled business solutions that connect equipment manufacturers with their service and distribution networks, announced today that Ariens Company of Brillion, WI has signed an agreement to license ARI's EMPARTweb(TM) parts catalog to provide the foundation for Parts Radar, Ariens' parts look-up service within their dealer and consumer websites.

Under the agreement, ARI hosts EMPARTweb and provides an interface to Ariens' Parts Radar service. Using EMPARTweb, consumers, dealers and Ariens' help desk will have access to both the Ariens and Gravely electronic parts catalogs from the Ariens and Gravely websites. ARI and Ariens worked together to complete the implementation of the new service for introduction at Ariens' Dealer Meeting on September 13.

"Incorporating ARI's EMPARTweb into our Parts Radar service was a good fit for Ariens," said Dan Ariens, president of Ariens Company. "Our dealers have been using PartSmart(TM), ARI's CD-based electronic parts catalog, for years. We expect that our expanded partnership with ARI to provide a web-based catalog will allow us to reach a much higher percentage of our dealers," added Ariens. "Just as our dealers have benefited from having access to up-to-date parts information for Ariens and Gravely, we are confident that our help desk will be able to become more efficient, cut costs and increase customer satisfaction by using PartSmart and/or EMPARTweb to support our dealers and consumers," said Ariens.

In addition, consumers will now be able to look up the parts information they need, create a list of needed parts and then fax or take the order to an authorized Ariens/Gravely dealer.

According to Brad Gegare, marketing manager for Ariens Company, dealer reaction to the availability of the Ariens parts catalog on Parts Radar was very positive. "Based on the positive response we heard from dealers when we introduced Parts Radar at our Dealer Show, we expect dealers to begin taking advantage of this new service very quickly," said Gegare. "ARI's implementation, development and data conversion teams partnered with us every step of the way to ensure that we were up and running by our Dealer Show."

"Ariens' selection of EMPARTweb as the foundation for Parts Radar demonstrates their commitment to provide cutting edge business solutions," said Brian E. Dearing, chairman and chief executive officer of ARI. "We look forward to working with Ariens to provide all of their customers -- dealers, internal help desk staff and consumers -- access to the information they need to succeed and to safely use Ariens products," added Dearing. Dearing indicated that ARI's integrated family of catalog-enabled solutions has been designed to meet the needs of the entire service and distribution channel -- manufacturers, distributors, dealers and consumers.

Ariens Company manufactures power equipment for consumer and commercial use under the brands Ariens and Gravely. Ariens consumer products include walk-behind lawnmowers, riding lawn mowers, garden tractors, and snow blowers. Gravely, a brand built on the reputation of the two-wheel tractor, manufactures zero-turn mowers, walk behind mowers, out-front mowers, and riding lawn tractors. For more information on Ariens, visit their website at www.ariens.com.

ARI is a leading provider of electronic catalog-enabled business solutions for sales, service and life-cycle product support in the manufactured equipment market. ARI currently provides approximately 80 parts catalogs (many of which contain multiple lines of equipment) for approximately 60 equipment manufacturers in the U.S. and Europe. More than 75,000 catalog subscriptions are provided through ARI to approximately 20,000 dealers and distributors in more than 100 countries in a dozen segments of the worldwide manufactured equipment market including outdoor power, recreation vehicle, floor maintenance, auto and truck parts aftermarket, power sports, marine and construction. The Company builds and supports a full suite of multi-media electronic catalog publishing and viewing software for the Web or CD and provides expert catalog publishing and consulting services. ARI e-Catalog systems support a variety of electronic pathways for parts orders, warranty claims and other transactions between manufacturers and their networks of sales and service points. In addition, ARI also provides a template-based dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. ARI currently operates three offices in the United States and one in Europe and has sales and service agents in Australia, England and France providing marketing and support of its products and services.

Contacts

ARI
Nancy Krajcir-Bennett, 414-973-4380
Fax: 414-973-4357
E-mail: krajcir@arinet.com

Contacts

ARI
Nancy Krajcir-Bennett, 414-973-4380
Fax: 414-973-4357
E-mail: krajcir@arinet.com