Arby's Introduces New Market Fresh Five-Star Club

FORT LAUDERDALE, Fla.--()--July 7, 2003--Arby's, Inc, d/b/a Triarc Restaurant Group, announced today that the Five-Star Club will be brought to market as the newest addition in the expansion of their made-to-order Arby's Market Fresh(TM) deli-style sandwich line.

The Five-Star Club features Arby's roast ham, natural cheddar cheese, roast turkey, big eye Swiss cheese, pepper bacon, tomatoes and mayonnaise served on Arby's thick-sliced, full-bodied, oat-topped harvest white bread.

"Arby's is expanding its Market Fresh sandwiches at a time when American's appetite for sandwiches with fresh and varied ingredients is growing," said Michael Welch, Senior Vice President of Operations for Arby's Inc. "Results from our recent research indicate that consumers have a strong preference for more variety, gourmet flavor combinations, high quality ingredients and gourmet bread."

The new menu item is part of the Market Fresh Summer Celebration that began in June with a focus on the Market Fresh Ultimate BLT Sandwich. The Five-Star Club will be on menus until August 31, 2003 at a suggested retail price of $4.29. Next in the line is the Market Fresh Roast Turkey Ranch and Bacon on honey wheat bread later this summer. Market Fresh options delivers on Arby's continued "Oven Fresh, Oven Good" promise with only the freshest ingredients and oven-roasted offerings.

Arby's, Inc., d/b/a Triarc Restaurant Group, a subsidiary of Triarc Companies, Inc. (NYSE:TRY), services more than 3,300 single- and dual-branded restaurants worldwide, including Arby's, T.J. Cinnamons(R) and Pasta Connection(R) brands.

Contacts

For Arby's Inc., Fort Lauderdale
Triarc Restaurant Group
Anne Kirchhoff, 954/351-5342
akirchhoff@arbys.com
or
Hill & Knowlton SAMCOR
Kara Barbakoff, 305/443-5454
kara@samcor.net

Contacts

For Arby's Inc., Fort Lauderdale
Triarc Restaurant Group
Anne Kirchhoff, 954/351-5342
akirchhoff@arbys.com
or
Hill & Knowlton SAMCOR
Kara Barbakoff, 305/443-5454
kara@samcor.net