Aura360 Signs Nike All Conditions Gear and Balance Bar as Co-Title Sponsors of Elite Adventure Racing Team

PORTLAND, Maine--()--June 12, 2003--Aura360 today announced it has signed Nike All Conditions Gear (ACG) and Balance Bar as co-title sponsors of the most accomplished adventure race team in the world, comprised of Ian Adamson, Mike Kloser, Michael Tobin and Danelle Ballengee.

Collectively, members of the team have won four Eco-Challenges, one of the most physically and mentally challenging adventure races in the world. They have also won the Raid Gauloises, Gorge Games, Balance Bar Series, ESPN-X Games, MSOQ, Primal Quest and more.

The team is scheduled to participate in premier adventure races throughout the world in 2003 as Team Nike ACG/Balance Bar, including the BALANCE BAR(R) Adventure Race Series. Several of the races are scheduled to be televised by CBS, NBC, Outdoor Life Network and USA Network.

"We are excited to be working with such an accomplished group of outdoor athletes," says Christie Farin, sports marketing manager for Nike ACG. "We have a long history of designing products that help athletes run farther and faster and are looking forward to helping Team Nike ACG/Balance Bar succeed this year by providing them with the best in performance footwear, apparel and equipment from Nike ACG."

"Balance Bar has been involved with the sport of adventure racing for the past few years with our BALANCE BAR(R) Adventure Series. We're thrilled to continue our support by sponsoring one of the foremost elite adventure racing teams," said Jean Smith, Senior Brand Manager, Balance Bar.

Aura360 will manage the team's event, media and promotional activities and help Nike ACG and Balance Bar activate and leverage their sponsorships.

"There is tremendous untapped value in the adventure sports market," commented Rufus Frost, Aura360 COO. "By sponsoring the team, Nike ACG and Balance Bar will reach this emerging - and influential - audience with the credibility and authority they are known for."

About Aura360

Aura360 was founded in 2003 by Rory Strunk and Rufus Frost, with investment support from The VIA Group, a fast-growing marketing and communications agency based in Portland, ME. Part media company, part event marketing firm, Aura360 creates experiential properties that connect brands with their audiences in the new era of action adventure sports.

About Nike

NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The Nike ACG (All Conditions Gear) brand was established in 1988, and designs and develops athletic footwear, apparel and equipment built to perform over trail, water and snow.

About Balance Bar

Balance Bar was introduced in 1992 and is a leading brand of on-the-go nutrition/energy bars. Athletes such as Team Nike ACG/Balance Bar use BALANCE Bar because it helps provide them with lasting energy due to the BALANCE(R) ratio of carbohydrates, protein and dietary fat. BALANCE(R) branded bars include BALANCE(R) Bars, BALANCE+(R), BALANCE OUTDOOR(R), BALANCE GOLD(R) and BALANCE GOLD(R) Crunch.

Contacts

The VIA Group, for Aura360
Holly Peckham, 207/761-0288 x 264
or
Nike
Kellie Leonard, 503/671-6171
or
Hunter PR
Dawn Desposito, 212/679-6600 x 220

Contacts

The VIA Group, for Aura360
Holly Peckham, 207/761-0288 x 264
or
Nike
Kellie Leonard, 503/671-6171
or
Hunter PR
Dawn Desposito, 212/679-6600 x 220