Hottest New Trend in Sports Collectibles is ``Stacking'' Its Claim on Kansas City; From the Minds That Created the Bobblehead Craze Comes Babooshkah!

KANSAS CITY, Missouri--()--May 31, 2003--The hottest new sports collectable is making its way to Kansas City today and its name is Babooshkah(TM)! The "creative factory" of Bensussen Deutsch and Associates (BD&A) that brought America the Bobblehead craze of 2002 is bringing the Russian-inspired nesting doll to the Kansas City Royals game today against the Oakland Athletics.

The first 25,000 fans at Saturday's game will receive the Babooshkah(TM) featuring the legendary George Brett.

"We are excited about the Babooshkah(TM) and the fervor that it has already inspired," says Jay Deutsch, president and chief executive officer of BD&A. "As sports fans we love to create truly unique tributes to some of our favorite players."

The May 31 George Brett Babooshkah(TM) is a unique collectable opportunity as it is the very first MLB Babooshkah(TM) devoted exclusively to one player. There are five George Brett dolls in this stacking set, the largest set ever. Accompanied with a Certificate of Authenticity sized to match the dimensions of a baseball card, these 25,000 are sequentially numbered for added value. But how did they come up with that name?

"We decided to trademark our sporty version of the Russian Matryoshka doll as Babooshkah(TM) for two main reasons," Deutsch explains. "First, though the Russian dolls-within-dolls are more commonly known as 'Matryoshka' (and 'babushkas' are actually Russian grandmothers or scarves worn by grandmothers), they are sometimes warmly referred to as 'babushkas'. As a term of endearment, 'Babooshkah(TM)' echoes the same kind of affection people have for their favorite sports stars."

"Secondly," Deutsch continues, "Babooshkah is just more fun to say!"

The Babooshkah(TM) barometer is already on the rise as their MLB debut at a recent Texas Rangers game flooded eBay with bids. Fans are encouraged to line up no later than 11:00 a.m. in order to increase their chances of receiving this limited edition George Brett Babooshkah(TM). Additionally, media should plan to provide plenty of time to set up camera crews who want to capture the excitement of the waiting masses.

ABOUT BD&A

BD&A, the country's first full-service merchandise agency, extends brands for Fortune 1000 companies around the world with custom, three-dimensional merchandise-based marketing campaigns. With 2002 revenues exceeding $100 million, the Woodinville, Washington-based company is the leading promotional merchandise agency in the United States and employs nearly 250 in 14 locations nationwide. BD&A's extensive client list includes some of the world's most recognized brands including adidas, Agilent Technologies, AOL, Bank of America, Dell, Delta Air Lines, DreamWorks, Eli Lilly and Company, ExxonMobil, Microsoft, Nintendo, Pepsi, Texas Instruments and Yahoo. Additionally, as the number one in-stadium sports promotion agency in the United States, BD&A provides merchandise and promotions for the NFL, NBA, NHL and MLB. The Bobblehead and the rally rag are two of the more popular sports crazes they are responsible for fueling. For more information, visit the BD&A Web site at www.bdainc.com.

Contacts

DDB Public Relations For BD&A
Sunny Lauritzen, 206/447-1213
sunny@sea.ddb.com

Contacts

DDB Public Relations For BD&A
Sunny Lauritzen, 206/447-1213
sunny@sea.ddb.com