"We want consumers to know that when they come to an Arby's restaurant, they'll find a variety of great-tasting sandwich options -- many of them with new sauces and bakery-quality bread," said Michael Howe, President and CEO of Arby's Inc. "The introduction of our new Homestyle Pot Roast sandwich underscores our commitment to meet and exceed customers' expectations each and every visit."
The introduction of the Homestyle Pot Roast sandwich comes just five weeks after the launch of Arby's new, national advertising campaign featuring an animated character, Oven Mitt(TM). Oven Mitt, whose voice is provided by Tom Arnold, displays his passion for food that is "Oven Fresh...Oven Good," by singing to Arby's sandwiches and giving motivational speeches to his fellow crewmembers. The third 30-second spot in the campaign focuses on Arby's new Homestyle Pot Roast sandwich.
Arby's, Inc., d/b/a Triarc Restaurant Group, a subsidiary of Triarc Companies, Inc. (NYSE:TRY), services more than 3,300 single- and dual-branded restaurants worldwide, including Arby's, T.J. Cinnamons(R) and Pasta Connection(R) brands.