Arby's Introduces a New Homestyle Pot Roast Sandwich

FORT LAUDERDALE, Fla.--()--April 18, 2003--Arby's(R), Inc., d/b/a Triarc Restaurant Group, announced today that the company is introducing a new Homestyle Pot Roast sandwich. In line with Arby's tradition of catering to the consumer with discriminating and mature tastes, the Homestyle Pot Roast sandwich is reminiscent of old-fashioned pot roast that mom used to make. Available for a limited time only, the sandwich features Arby's savory pot roast, smothered in a horseradish ranch sauce, topped with aged cheddar cheese, and served on Arby's new hearth-baked soft baguette roll.

"We want consumers to know that when they come to an Arby's restaurant, they'll find a variety of great-tasting sandwich options -- many of them with new sauces and bakery-quality bread," said Michael Howe, President and CEO of Arby's Inc. "The introduction of our new Homestyle Pot Roast sandwich underscores our commitment to meet and exceed customers' expectations each and every visit."

The introduction of the Homestyle Pot Roast sandwich comes just five weeks after the launch of Arby's new, national advertising campaign featuring an animated character, Oven Mitt(TM). Oven Mitt, whose voice is provided by Tom Arnold, displays his passion for food that is "Oven Fresh...Oven Good," by singing to Arby's sandwiches and giving motivational speeches to his fellow crewmembers. The third 30-second spot in the campaign focuses on Arby's new Homestyle Pot Roast sandwich.

Arby's, Inc., d/b/a Triarc Restaurant Group, a subsidiary of Triarc Companies, Inc. (NYSE:TRY), services more than 3,300 single- and dual-branded restaurants worldwide, including Arby's, T.J. Cinnamons(R) and Pasta Connection(R) brands.

Contacts

Arby's Inc., Fort Lauderdale
Anne Kirchhoff, 954/351-5342
akirchhoff@arbys.com
or
Hill & Knowlton SAMCOR, Coral Gables, Fla.
Wendy Lester, 305/443-5454
wendy@samcor.net

Contacts

Arby's Inc., Fort Lauderdale
Anne Kirchhoff, 954/351-5342
akirchhoff@arbys.com
or
Hill & Knowlton SAMCOR, Coral Gables, Fla.
Wendy Lester, 305/443-5454
wendy@samcor.net