Invoke Solutions will utilize the funding to strengthen the company's overall business initiatives, including the expansion of marketing and sales activities. The funding will also support Invoke Solutions' ongoing advancements in its leading online market research technology.
"This is an exciting time for our company as we secure additional funding and re-brand ourselves as Invoke Solutions," said Alon Natanson, CEO of Invoke Solutions. "Our innovations in real time online communications with consumers allow our clients to streamline their market research process to make fast business decisions. The secured funding further strengthens our position as an industry leader and one that will continue to provide advanced solutions for the online market research industry."
Invoke Solutions, formerly known as NetOnCourse, is the creator of a revolutionary new marketing research solution that combines qualitative and quantitative methods in a single, real-time solution. Invoke Solutions is focused on continuing to drive innovation in the marketplace that enables faster, interactive, collaborative decision making from rich consumer insight.
Invoke Solutions is a key player in the market research industry, driving transformation from traditional research methods to real time, on-line solutions. Unlike existing marketing research technologies that are based on chat rooms, bulletin boards or asynchronous surveys, with Invoke Solutions' unique technology, both qualitative and quantitative market research studies can be combined in one, on-line, real-time session. This enables faster and more confident market research decisions.
"Invoke Solutions has a unique value proposition because it generates new capabilities that go beyond Internet automation," said Jeffrey Schwartz, a Managing Director at Bain Capital Ventures. "Major clients such as General Mills, Unilever and Procter & Gamble work with the company because they get insights into both the what and why of consumer attitudes that they can act on in real time."
About Invoke Solutions, Inc.
Founded as NetOnCourse Inc., Invoke Solutions(SM) is the creator of a revolutionary new marketing research solution that combines qualitative and quantitative methods in a single, real time solution. Invoke Solutions is focused on continuing to drive innovation in the marketplace that enables faster, interactive, collaborative decision making from rich consumer insight. Additional information about Invoke Solutions is available on the company website at http://www.invoke.com/ or by calling (201) 227 9555.