Wienerschnitzel's The Delicious One Spots an Imposter in New TV Ad

NEWPORT BEACH, Calif.--()--Capturing its position as the originator and leader of great chili, Wienerschnitzel's loveable mascot, "The Delicious One," will star in a new commercial set to debut March 1. But this time, The Delicious One spots an imposter posing as America's Most Wanted Hot Dog. Will you be able to tell the difference?

The commercial opens with a close-up shot of a dancing index finger, dressed as The Delicious One. The camera slowly pans out to a shot of the real Delicious One shaking his head as the voice over says, "See how easy it is to spot an imposter?"

The world's largest hot dog chain will air the 30-second spot in its major markets in California, Arizona and Texas. To support the new advertising campaign and promote its legendary chili, Wienerschnitzel is offering its 3 for $3 deal. Customers can get a world famous Chili Cheese Dog, tasty Chili Cheese Fries and the best Chili Cheeseburger, all for just $3 through the month of March only.

"The spot is part of Wienerschnitzel's strategy to focus on our proprietary chili recipe that's one-of-a-kind and unique only to Wienerschnitzel," said Tom Amberger, director of marketing. "There are a lot of 'imposters' introducing new chili products. We wanted to convey to our customers that Wienerschnitzel chili is the original and still the best for more than 42 years."

Founded by John Galardi in 1961, with a single hot dog stand in Wilmington, Calif., Wienerschnitzel is one of the real pioneers of the quick service food industry. Having successfully carved out a niche with hot dogs, Wienerschnitzel serves more than 96 million hot dogs annually. It is famous for its delicious 42-year-old proprietary chili recipe including menu favorites such as Chili Dogs, Chili Cheese Dogs and Chili Cheese Fries. Based in Newport Beach, Wienerschnitzel has more than 350 stores in 10 states.

Note to Editors: For additional information or to obtain a digital photo or video copy of the spot, contact Heidi Hauff or Leslie LaRue of Morgan Marketing & Public Relations at 949/261-2216 or visit the company Web site at www.wienerschnitzel.com.

               Wienerschnitzel's Commercial at a Glance

                                 Theme
                               Imposter

                               Ad Agency
                                 DGWB
                           Santa Ana, Calif.
               Jon Gothold -- executive creative director
                         Amy Krause -- producer

                            Film Production
                          Will Vinton Studios
                             Portland, Ore.
                       Mark Gustafson -- director

                             Campaign Spot
     Consists of one (:30) spot of dancing finger disguised as The
                             Delicious One

                            Target Markets
     California, (Los Angeles, San Diego, Bakersfield, Fresno and
  Sacramento), Arizona (Tucson) and Texas (Amarillo, Lubbock, El Paso
                         and Corpus Christi).

Contacts

Morgan Marketing & Public Relations for Wienerschnitzel
Heidi Hauff or Leslie LaRue, 949/261-2216
E-mail: heidi@mmpr.biz

Contacts

Morgan Marketing & Public Relations for Wienerschnitzel
Heidi Hauff or Leslie LaRue, 949/261-2216
E-mail: heidi@mmpr.biz