Robot Manufacturer Fuji Gives US Debut to New Cage Cart Transport Solution

Autonomous Mobile Robot (AMR) "Rally" On Display at World Class Retail Conference

NRF 2024: Retail's Big Show, January 14 to 16, 2024

NRF Booth Poster Image (Graphic: Business Wire)

SUNNYVALE, Calif.--()--Fuji Corporation (headquarters: Chiryu, Aichi, Japan; President and COO: Joji Isozumi) will be exhibiting for a second year running at one of the world's biggest retail technology conferences, "NRF 2024: Retail's Big Show", held from January 14 to 16 in New York, with a booth twice the size of the one Fuji had last year. Continuing the concept of "Automate your existing assets", Fuji’s new model autonomous mobile robot (AMR), the Rally F-type, will be demonstrating its ability to handle movement of cage carts that are used widely in transporting goods from back room areas to shop floors of retail stores.

Rally development background

As labor shortages worsen across the world, the need is growing for automation of goods movement. In the retail sector, although automation has come quite far in distribution centers, similar progress has yet to be made in retail stores due to the high hurdle of initial investment cost. Retailers want automation solutions for their stores that allow them to use their existing cage carts without any modifications. Fuji's autonomous mobile robot (AMR) Rally was developed to be used with existing carts, so that store logistics operations can be automated without the need to change the shop floor environment. Rally frees associates from the hard work of transporting heavy cages over long distances during the night and early morning shifts, so that stores can be ready for opening time and associates are able to focus on more value-added tasks such as displays and customer interaction.

Exhibition details


NRF 2024: Retail’s Big Show (


January 14 to 16, 2024


Jacob K. Javits Convention Center, New York City

Booth number:



FUJI Innovation Lab

Rally features

1. Ultra-low profile to enter under cage carts

2. Conveys up to 400 kg (880 lb)

3. Omnidirectional travel to maneuver in tight spaces

4. Easy operation by simply adding marker labels to cage carts

Device name


Operating time


3 hours

Dimensions (W x D x H)

990 x 512 x 190 mm

Charging time

1 hour

Device weight

177 lb (80 kg)

Charging method


Maximum conveyable load

882 lb (400 kg)

Battery type


Height of cart bottom

195 to 240 mm (standard specifications)



Autonomous (LiDAR, SLAM)

Minimum distance between cart wheels

600 mm


All direction

Input voltage

AC 90 to 264 V

Maximum speed

4 km/h



Daisuke Nogiwa, Director, Fuji Innovation Lab


Daisuke Nogiwa, Director, Fuji Innovation Lab