SlideShare Launches Two Business Services: LeadShare and AdShare
Professional Sharing Community Lets Businesses Connect with Customers Through Content
SAN FRANCISCO--(BUSINESS WIRE)--SlideShare.net, the world’s largest professional sharing community, today unveiled two premium services: LeadShare and AdShare, targeting businesses using social media to reach customers.
“As the CEO of a presentation design firm, it's important that we get samples of our presentations in front of the right people. AdShare has been a great resource to make that happen.”
Both services can be accessed from a new section of the site: SlideShare Business, [http://www.slideshare.net/business].
"Our vision is to build new types of advertising concepts that both businesses and users will embrace. End-users will find AdShare and LeadShare useful to learn about relevant products in a contextual manner, while businesses will find AdShare & LeadShare useful for reaching new customers. Instead of expensive webinars and white paper campaigns, we want businesses to try LeadShare, where there is no risk or upfront cost. With AdShare, businesses can promote their content contextually, and speak to targeted customers in a direct, authentic voice.” said Rashmi Sinha, CEO of SlideShare.
LeadShare is a self-service tool for capturing leads with all your documents & presentations. To capture leads, companies currently have to work with third-party vendors to set-up lead generation campaigns. LeadShare lets you setup a campaign in minutes and control exactly how you capture leads. You can ask for traditional lead information such as name, email address and phone number as well as custom questions suited to your product or service. You can capture leads on SlideShare.net, on your own site and anywhere the content gets embedded. Leads cost between $1 to $22 depending on the level of qualification, and targeting.
Lead capture services typically require end users to first complete lead information before downloading a whitepaper. LeadShare inverts this process by asking businesses to share content, participate in community, and lets end users choose if and when to get in touch.
JT Keating, VP Marketing for CoreTrace and an early user of the system, said, “LeadShare is a revolutionary and cost-effective idea. In less than five minutes, LeadShare increases the ROI of any document by letting me add lead capture ability to it. I can decide exactly what type of leads I want to capture, including how much qualification and targeting, and get charged only if leads are generated.”
The second business service, AdShare, lets user promote their content to SlideShare’s community of technology & business decision makers. Promoted content shows next to contextually relevant content and can be geographically targeted. Pricing starts at $0.25 per click. The AdShare algorithm favors quality content that users like and click on. If content is not clicked on by the SlideShare community, it gets promoted less often. AdShare is a self-service product that businesses can manage on their own.
Scott Schwertly, CEO of Ethos3 and an early user of AdShare said, "As the CEO of a presentation design firm, it's important that we get samples of our presentations in front of the right people. AdShare has been a great resource to make that happen."
The two services LeadShare and AdShare are complementary. You can use AdShare to get more views (and therefore capture more leads). Additionally, both services are pay for performance. LeadShare is paid on Cost Per Lead and AdShare is paid on a Cost Per Click basis.
SlideShare is the world’s largest professional sharing community. The rapidly growing site, with over 20 million monthly visitors, has an active community that shares content on the site and social networks such as LinkedIn, Facebook & Twitter. Individuals & organizations upload presentations, documents and PDFs to share ideas, connect with others, and generate leads for their businesses. Anyone can view content on topics that interest them. Learn more at www.slideshare.net.