Recession Holds Little Short or Long Term Sway over Men, New Survey by Break Media Shows
More Than Half of Men Surveyed Say Recession Has Had No Impact on Spending and Two-Thirds Say Recession is Not Worst Economic Downturn They’ve Seen
LOS ANGELES--(BUSINESS WIRE)--Despite every economic indicator pointing to soaring unemployment rates and near financial meltdown, most men online in the United States say they have felt little to no impact with 60 percent saying they haven’t changed how they spend and 71 percent not changing how they save for their future, according to a survey published today by Break Media.
“The results of the survey are almost hard to believe given the reality of the economy we’re facing”
MadeMan.com, Break Media’s lifestyle destination that provides men with the latest on wit, wisdom and women, published the full results of the survey on its website today. MadeMan is the newest property from Break Media, which already reaches about 60 million guys worldwide every month through its wholly owned media properties and its extensive ad network.
About 75 percent of men surveyed said they feel the same or more optimistic about their future career prospects since the economic downturn and continue living life as usual, taking mostly minor actions to save money. One exception is 27 percent of those surveyed say they have cut back on their cable TV service. Men aged 18-34 years show significantly more optimism about the economy compared to their older peers. Only 29 percent of young men have cut back on their spending compared to 45 percent in the 35 and older crowd.
Mobile phone plans remain untouched by 71 percent and spending on “toys” like computers, electronics and outdoor equipment also hasn’t suffered. And more than half of the men surveyed (57 percent) see no reason to control their future spending “in case this happens again.”
“The results of the survey are almost hard to believe given the reality of the economy we’re facing,” said Nancy Argent, Vice President of Marketing and Brand Strategy at Break Media. “Young men are not deeply concerned about the current economic recession, even while seeing their friends and family members lose their jobs and struggle to make ends meet.”
So what are men up to? Sixty-two percent said they’re spending the same or more time online looking at hot chicks and more than half report the same or more time watching TV shows, movies and sharing videos, according to the survey. When they’re not on the Internet, about two-thirds are putting the same or more time into sports and having parties. The 18-34 crowd has been less inclined to reduce leisure activity time compared to their 35 plus peers, including activities with an associated cost (e.g. movies, live performances and bars).
Break Media worked with independent market research firm Resolution Research and surveyed more than 1,000 men who regularly access the Internet and are 18+ years of age. Results have been weighted by age to the total online male population.
Other survey results:
About Break Media:
Break Media is the Internet's premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, MadeMan, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies and All Left Turns as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.
MadeMan.com is the new online men’s lifestyle media property from Break Media, which reaches more than 60 million men worldwide each month through its media properties and ad network. MadeMan.com is updated daily with stories and information designed to provide the latest in “wit, wisdom and women” for guys. The site was launched in June 2009 and is expected to attract more than a million male readers in its first month. Break Media VP and Creative Lab head Jonathan Small will oversee a full-time editorial staff at MadeMan.com that features writers and content creators with experience at Maxim, Stuff, Spike.com and other leading media properties. Content on the site will include product reviews, cool hang out spots, gadgets, gear, fashion, sports and more. (www.mademan.com)