Burson-Marsteller and Penn Schoen & Berland Launch Advertising and Communications Agencies Proof Integrated Communications and Proof Digital Media

- Firms to Focus on Creative Programs Driven by Research, Data and Audience Insights -

NEW YORK--(BUSINESS WIRE)--Burson-Marsteller, a leading global communications consultancy, and Penn Schoen & Berland Associates (PSB), a leading global research firm, have launched an advertising and integrated communications agency called Proof Integrated Communications. Proof IC will be formed as a combination of Burson-Marsteller’s Marsteller advertising division and PSB’s advertising unit PSBcreative, and will specialize in the creative execution of programs on behalf of a wide range of corporate, consumer, business-to-business, and institutional clients.

“Digital media has put the public back in public relations”

Proof IC will be led by CEO Jay Leveton, a Senior Vice President at Penn Schoen & Berland Associates and former President of PSBcreative. Matt Lieppe will serve as the firm’s Chief Creative Officer. Lieppe had been Vice President and Creative Director at PSBcreative. Robert Beltran will serve as Chief Operating Officer. Beltran was previously Managing Director at Marsteller. Proof IC will have offices in New York, Washington DC, Chicago, and Pittsburgh.

Marsteller Interactive Communications, the digital design and digital media arm of Marsteller, will be spun-off into a separate sister agency called Proof Digital Media. Burson-Marsteller’s Chief Digital Strategist Erin Byrne will lead Proof Digital Media as its CEO.

Proof IC will focus on designing creative campaigns that use research and data to deliver clients superior results. The concept has grown out of Burson-Marsteller CEO and PSB co-founder Mark Penn’s belief that the most effective marketing and communications programs are driven by audience insights derived from research. Penn has developed research-based communications and marketing models that have been employed on behalf of many Fortune 500 clients.

“Proof IC is designed to turn data into drivers,” said Penn. “Everything the firm does will be to discover the right messages, both rational and emotional. Proof Digital Media will provide clients with digital and social media strategies designed to help navigate the always evolving digital media space.”

Proof IC will offer a full suite of integrated services including: broadcast and print advertising, media consultation and buying, video and events production and design. Proof’s predecessor firms have earned a number of prestigious industry accolades, including CLIOs, ADDYs, and two commercials in the Advertising Hall of Fame’s 100 Best.

Leveton added, “When it comes to creative work, we like to get smart before we get creative. The work is more successful when it’s informed by more than gut instinct. Instinct and experience enable us to make the creative work memorable. But real information and insight—which comes from asking the right people the right questions in the right context—makes the work correct. Great creative is based in truth, which is what we’re all about.”

Proof Digital Media will provide clients with Digital Reputation Management, Online Experience Design, Social Media, Community Development and Mobile Marketing. The agency will have offices in New York, Washington D.C., Chicago, Pittsburgh, Dallas and Miami.

“Digital media has put the public back in public relations,” said Erin Byrne. “Proof Digital Media will partner with our clients to develop the most effective interactive approach for each campaign. We will enable clients to reach varied stakeholder groups more quickly and efficiently from both a time and budget perspective than ever before.”

About Proof Integrated Communications

Proof Integrated Communications (www.proofic.com) is a full-service advertising and marketing communications agency specializing in the creative execution of communications based on research and data to drive superior results for clients. Proof IC was formed by the combination Burson-Marsteller’s Marsteller advertising division and PSB’s advertising unit PSBcreative. The firm specializes in the creative execution of programs on behalf of a wide range of corporate, consumer, business-to-business, and institutional clients. Proof Integrated Communications is a part of Burson-Marsteller, which is in turn a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.

About Proof Digital Media

Proof Digital Media (www.proofdigitalmedia.com) is a digital marketing and communications firm. Proof Digital Media partners with clients to develop effective digital strategies as part of integrated marketing communications. The firm offers clients digital reputation management, online experience design, social media, community development and mobile marketing. Proof Digital Media is a part of Burson-Marsteller, which is in turn a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.

Contacts

Burson-Marsteller
Paul Cordasco, 212-614-4522 or 646-645-9863
Paul.Cordasco@BM.com

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