News Release

March 15, 2012 03:34 PM Eastern Daylight Time

Why Exterior Painting Should Be First on Your Spring To-Do List

PHILADELPHIA--(BUSINESS WIRE)--As the springtime weather shifts from messy to mild, every homeowner’s attention turns to the out of doors. It’s time to clean things up, tend to the garden, and make needed repairs to both the home and its surroundings. Where to start? Assuming that your exterior paint is failing, it’s best to focus on that first, according to experts.

Debbie Zimmer, paint and color expert for the Paint Quality Institute, says there are plenty of good reasons to start spring chores with exterior painting:

“First, spring is a very comfortable time to do outdoor painting. Second, it’s smart to paint before putting down mulch, which along with your plants, will just get trampled if you paint later on. Third, why not get your painting done before more pleasant ‘distractions’ like gardening, sports, and barbecues begin?”

Zimmer says that if your house paint is near the end of its life expectancy, you’re taking a chance by postponing repainting. It doesn’t take long for exposed wood to begin to rot, and other types of exteriors also suffer when the paint wears off. Wait too long and you may have to make repairs before starting to paint.

Another reason to get to your painting first: Exterior latex paint forms the most durable, protective finish when the weather is mild. “It’s always best to do exterior painting when the temperature is above 50 degrees F., but not too hot,” says Zimmer. “Very hot days can cause the paint to dry too quickly and impair good paint film formation. By painting in moderate weather, you’ll likely get a longer-lasting paint job.”

If a day starts off mild, but turns very hot, try to avoid painting in direct sunshine, since sunlit surfaces can be 10 to 20 degrees hotter than the air temperature. Work your way around the house so that you are always painting in the shade. As a bonus, you’ll be more comfortable!

When painting, pick a day that isn’t too windy. Like the heat of the sun, wind can cause latex paint to dry too quickly and prevent optimal paint film formation. Plus, wind can stir up dust and other contaminants that can imbed in the paint to create an inviting surface for mildew, which feeds on such matter.

You should also try to steer clear of “weather events” that could affect the paint, waiting for another day if it has rained within the last 24 hours, or postponing the job if several days of rain are expected right after you finish painting.

Of course, it’s important to properly prepare the surface before doing any exterior painting. That includes applying a coat of primer to any new surface that has never been painted, or spot-priming previously painted surfaces where the paint is worn away.

To extend the life of your paint job, Zimmer recommends that you apply the very highest quality 100% acrylic latex paint, which is especially durable, flexible and colorfast. Top quality paint often lasts 10 years or more, compared to about four years for ordinary paint, saving you time, work, and money in the long run. For the longest-lasting paint job, always apply at least two coats – either a coat of primer and a coat of paint, or two coats of house paint.

Once you’ve finished your exterior painting, you can turn your attention to the other things on your to-do list. What’s more, you’ll have peace of mind knowing that you’ve done right by your biggest investment – your home.

For more information on exterior painting, visit blog.paintquality.com or www.paintquality.com.

Editors Note: Visit our image library for images that accompany this release, http://www.paintquality.com/media-center/press-releases/downloads/pr-images.html

About the Paint Quality Institute (SM)

The Paint Quality Institute (SM) was formed by Rohm and Haas Company (now a wholly owned subsidiary of The Dow Chemical Company (“Dow”)) in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2011, Dow had annual sales of $60 billion and employed approximately 52,000 people worldwide. The Company's more than 5,000 products are manufactured at 197 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.