NEW YORK--(BUSINESS WIRE)--P&G Fabric Care’s brand Tide Pods has partnered with actress and model Maritza Rodriguez to demonstrate washable garments can be fashionable…even on the red carpet. Rodriguez sported a fully washable runway look, a Black Razor Dress from designer Giles Deacon, at the People en Español “Los 50 Más Bellos” Gala that took place this past Tuesday, May 12th in NY.
Deacon, who is also P&G Fabric Care’s Global Fashion Consultant, designed the innovative piece to resemble the look and feel of leather but constructed it with washable fabrics including lycra, polyester and nylon. “In my design process, I not only conceptualise the look and feel of the garment but I also focus on the durability of the fabric and the long-term use that the piece will have. I look forward to seeing the washable fashion trend embraced on a large scale, giving consumers better control of how they care for their clothes,” said Deacon.
The Tide Pods® Washable Fashion Initiative came to life as a response to the continuing demand for washable garments and increased consumer appetite for designer fashions. The initiative, which is supported by the Council of Fashion Designers of America (CFDA), also aims to educate the fashion industry about the benefits and possibilities of creating more designer fashions using machine-washable fabrics.
“I am very excited to be collaborating with Tide Pods for its Washable Fashion Initiative,” said Rodriguez. “Tide Pods is making the care and preservation of garments, both designer as well as everyday looks, easier than ever before which is very important to women like me who want their favorite garments in their closet ready to wear, not at the dry-cleaners. So, I can definitely appreciate the concept of a runway garment made from washable fabrics that looks and feels fantastic, yet can be cared for at home,” she added.
Tide Pods®, the three-chambered single-dose laundry detergent that cleans, brightens and fights stains, is perfect for caring for washable garments at home thanks to its outstanding cleaning power and consistent results in every wash. The pods were designed, after over eight years of consumer research, to make the laundry process simpler and less time-consuming.
“As a brand, we are proud to see how the Washable Fashion Initiative has evolved and is helping redefine what fabric care means for consumers,” said Karen Schlosser, Associate Brand Director for P&G Fabric Care. “We have been following the fashion and fabric trends coming down the catwalks to inspire the development of new fabric care technologies to support these future fabrics, and it is great to see how these come to life, with Maritza wearing it in a real-life setting.”
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers its cleaning in a variety of products including the Tide Pods® collection, the Tide Plus collection and Tide Simply Clean and Fresh. For consumers' on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit www.tide.com for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at www.facebook.com/Tide.
About Giles Deacon
Giles Deacon is a celebrated fashion designer renowned the world over for his playful, show-stopping designs. After graduating from London’s Central Saint Martins College of Art and Design in 1992, Giles chose to travel and gain experiences at different fashion houses. He spent two years working with French fashion designer Jean Charles De Castelbajac before returning to London to work for a number of High Street fashion houses. It was during this time that Giles met the owner of Bottega Veneta, and from 1998 until 2002 Giles was the head designer at Bottega Veneta and the Gucci Group. In 2004, Deacon launched his own label GILES at London Fashion week to international acclaim. His collection received numerous awards including “British Designer of the Year” at the British Fashion Awards in 2006 and the prestigious French ANDAM Fashion Award in 2009. GILES celebrates its 10th anniversary in 2014.