Campbell Soup Company Launches Organic Soup Line

New Study Uncovers Nation’s Hottest Cities for Organic Eating

Campbell Soup Company launches Campbell's Organic, a line of six, premium, ready-to-eat soups made with USDA certified organic ingredients. (Photo: Business Wire)

CAMDEN, N.J.--()--Even as temperatures drop across most of the country, organic eating has never been hotter. Today, Campbell Soup Company (NYSE:CPB), in partnership with Sperling’s ‘Best Places,’ announced the nation’s top cities for organic eating. The first-ever study found that seven out of the 10 hottest cities for organic eating are located in some of America’s coldest winter climates like Minneapolis, Philadelphia and Boston, showing that organic eating is top of mind year-round and not just a trend during the warmer months when more fresh produce is available or peak growing season.

Campbell Soup Company is giving people who choose to eat organic products even more choices this winter with the launch of Campbell’s Organic, a line of six, premium, ready-to-eat soups made with USDA certified organic ingredients. With the majority (81 percent) of American families already choosing organic foods at least sometimes1, consumers will welcome the line of organic soups from an iconic company they can trust. And, with more than half (53 percent) of Americans ages 18-29 actively trying to include organic foods in their diets2 , this new line of soups – which include vegetarian and gluten-free varieties – will give millennial shoppers increased access to more organic food choices nationwide.

“Organic eating is a priority for many Americans, and we want to make sure that those who choose to eat organic – no matter where they live - have options that are both authentic and delicious,” said Leah Dunmore, Vice President of Soup at Campbell Soup Company. “We’ve combined high-quality ingredients with the delicious flavor people expect from our products to bring taste without compromise to soup aisles nationwide.”

TEMPS MIGHT BE COLD, BUT ORGANIC EATING IS HOT

The study found that West Coast cities Portland and San Francisco are paving the way for organic eating, but the East Coast’s Providence and Boston, the Midwest’s Minneapolis and the South’s Austin also made it into the list of the top 10 most organic cities.

The Top 10 Most Organic Cities in America are:

1. Portland, OR

2. San Francisco, CA

3. Providence, RI

4. Sacramento, CA

5. Minneapolis, MN

6. Boston, MA

7. Seattle, WA

8. Austin, TX

9. Philadelphia, PA

10. Washington, D.C.

HEATING UP ACCESS TO ORGANIC SOUP NATIONWIDE:

Conveniently packaged in cartons to help seal in freshness and quality, Campbell’s Organic soups are available in six delicious varieties:

  • Chicken Noodle
  • Sun-Ripened Tomato and Basil (Gluten-Free, Vegetarian)
  • Chicken Tortilla (Gluten-Free)
  • Lentil (Gluten-Free, Vegetarian)
  • Garden Vegetable with Herbs (Gluten-Free, Vegetarian)
  • Creamy Butternut Squash (Gluten-Free, Vegetarian)

Similarly to other Campbell soup offerings, the new Campbell’s Organic line offers delicious flavors, which leverage culinary expertise and recipes from Campbell’s decades of soup-making experience. The Campbell’s Organic line also features certified organic ingredients that are produced in accordance with USDA organic regulations, and offers gluten-free options.

New Campbell’s Organic soups – priced at $2.99-$3.29 per 17 oz. carton – are available now at grocery retailers and wholesale clubs nationwide. For more information on Campbell’s Organic, visit campbellsoup.com.

About Campbell Soup Company: Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” The Company makes a range of products from high-quality soups and simple meals to snacks and healthy beverages. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories, and to what’s important today. Led by its iconic Campbell’s brand, the company’s portfolio includes Pepperidge Farm, Goldfish, Bolthouse Farms, V8, Swanson, Prego, Pace, Plum Organics, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.

About Sperling’s Best Places: Since its inception in 1985, Sperling’s Best Places has been a premier source of accurate and up-to-date information regarding demographics, preferences and the selection of "Best Places" to live, work or retire. Sperling's concepts and methodology have been the basis of numerous studies featured in major publications from Forbes to The New York Times. Today, Fast Forward, Inc. (the producer of BestPlaces.net) is responsible for more "Best Places" studies and projects than any other single organization. For more information, visit www.bestplaces.net and @bertsperling.

About the Survey: To determine the most organic cities, Sperling’s ‘Best Places’ examined a series of criteria and ranked the metro areas with the highest rate of organic food consumption and production. The criteria included consumer buying index metrics for foods labeled as organic, volume of USDA certified organic producers, the number of online search results for organic grocery stores and restaurants, and prevalence of local farmer’s markets and community supported agricultural groups. The findings separated the hot from the cold in organic eating trendsetters.

1 Note: (2014). U.S. Families' Organic Attitudes and Beliefs Survey 2014. Organic Trade Association, https://ota.com/what-ota-does/market-analysis#
2 Note: (2014). U.S. Consumption Habits Survey. Gallup, http://www.gallup.com/poll/174524/forty-five-percent-americans-seek-organic-foods.aspx

Contacts

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Laura Schlageter
Weber Shandwick, 312-988-2106
lschlageter@webershandwick.com

Contacts

Campbell Soup Company
Megan Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Laura Schlageter
Weber Shandwick, 312-988-2106
lschlageter@webershandwick.com