SEATTLE--(BUSINESS WIRE)--This January, Teavana will celebrate National Hot Tea Month by encouraging customers to start a new tea ritual with the launch of the new Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a radiant blend of high quality green tea infused with flavorful hints of strawberry and citrus. As the New Year starts and resolutions are top of mind, participating Teavana® stores are inviting customers to participate in green tea tasting experiences and receive a free handcrafted Winterberry hot (16 fl. oz) or iced tea (22 fl. oz) beverage Saturday, January 17.
“We are passionate about green tea, and we want to share how delicious and invigorating green tea can be through our new Winterberry blend,” said Annie Young-Scrivner, president, Teavana. “This winter, we welcome customers into our stores to explore the vibrant flavors and super-premium quality of Teavana teas through our handcrafted beverages. Teavana offers some of the highest quality teas with amazing taste, and we want to help customers discover their Teavana Time, their personal tea ritual.”
Handcrafted Beverages Steeped with Wellness and Delicious Flavors
The Winterberry beverages are the newest addition to the Teavana® handcrafted beverage menu, joining the selection of green, black, chai, herbal, white and oolong teas brewed hot or iced in stores by Teavana tea experts. The new Winterberry beverages are an ideal starting place for those looking to make green tea a daily ritual.
“Winterberry is a great way to get introduced to and enjoy green tea,” said Naoko Tsunoda, master teaologist, Teavana. “We know from speaking with customers that many people know about the health benefits of green tea, but are looking for a different, more appealing flavor profile. With this in mind, we created Winterberry – an invigorating green tea blended with sweet strawberry, pink grapefruit, citrus lemon and hibiscus. The green tea base is Chinese Xue Long from the famed Silver Needle cultivar from Fujian province.”
In addition to being offered in handcrafted beverages, Winterberry is also available as loose leaf tea that can be brewed at home.
Free Winterberry Beverage Offer January 17
Customers can get their first taste of Winterberry at participating Teavana® stores offering a free handcrafted Winterberry hot tea (16 fl. oz) or iced tea (22 fl. oz) beverage on Saturday, January 17. (One free handcrafted Winterberry beverage per customer.)
Discover Your #TeavanaTime by Exploring ‘Green Tea Islands’ in Teavana® Stores
Customers can experience a variety of green teas this winter by going on a journey through our “Green Tea Islands” inside stores to taste a curated selection of Teavana’s 18 varieties of green tea, including Winterberry (a green tea/herbal tea blend), Jasmine Dragon Phoenix Pearls and Gyokuro Imperial. Once customers have found their perfect green tea blend, Teavana invites them to share their discoveries and find further inspiration about how Teavana can be enjoyed hot or iced through Twitter and Instagram using #TeavanaTime.
Teavana Hot Brewed Tea Now at Starbucks
In addition, Starbucks now offers the vibrant flavors of Teavana teas for brewed-to-order hot teas at participating Starbucks stores in the U.S. and Canada. Customers can find the blend that suits their unique taste preferences from the selection of ten classic and best-selling teas, including green, chai, black and herbal teas. Read more here: http://news.starbucks.com/news/teavana-hot-brewed-teas-in-starbucks-stores
Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs alike its "Heaven of Tea" retail experience where passionate and knowledgeable "Teaologists" engage and educate them about the ritual and enjoyment of tea. The company's mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. For more information, visit www.teavana.com.