LAS VEGAS--(BUSINESS WIRE)--Bally Technologies (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, and the Board of Directors of Colville Tribal Federal Corporation, a wholly owned entity of the Confederated Tribes of the Colville Reservation, today announced an agreement for Bally Interactive to provide its iGaming Platform and mobile solution to Colville’s three properties in Washington − Mill Bay Casino, Okanogan Bingo Casino, and Coulee Dam Casino.
“The opportunity to partner with Colville Tribal Casinos on these initiatives is an honor for us,” said Bally Technologies’ Vice President of Business Development John Connelly. “This partnership represents the first iGaming agreement announced in the State of Washington and we are confident our award-winning technology will make a significant and positive impact in numerous areas of their business.”
Through Bally’s open iGaming Platform, Colville Tribal Casinos will offer their players online play-for-free poker, slot, and table-game content. This best-in-class content is provided by Bally as well as a number of other top content providers partnering with the Company.
Bally’s mobile platform will allow the Colville Tribal Casinos to offer and manage custom, native iPhone®, iPad®, and Android® apps, along with a mobile website from a single content- management system. The cloud-based platform enables casino operators to create and easily update special content and offers, and immediately distribute the information to targeted potential customers. Bally has created more than 100 features for casino operators to incorporate into their apps, allowing them to entertain, educate, interact, market, and learn from their guests and players.
“We are excited to announce the first iGaming platform partnership in Washington and the future launch of custom mobile applications for our properties. Even more so, we are pleased to announce this agreement in anticipation of the outstanding benefits and entertainment this technology will offer our patrons,” said Joe Pakootas, Colville Tribal Federal Corporation Chief Executive Officer. “We are confident an online and mobile play-for-free offering and custom mobile applications will enhance our patrons’ experience off-property, as well as drive them to our casinos by providing substantial rewards and benefits for them to take advantage of on-property.”
“Our iGaming platform provides a number of advantages to Colville,” Connelly said. “They will have the ability to integrate the technology with their core casino-management systems and conduct marketing, bonusing, data tracking and collection seamlessly, enabling them to market to their players in a way that has never been possible before. When combined with custom casino-concierge mobile applications, Colville will be able to deliver a robust interactive experience. Colville is taking an important step in enhancing what they offer their patrons, gaining a competitive advantage, and ultimately helping bring the casino to their players, and their players to the casino.”
About Colville Tribal Federal Corporation
The Colville Tribal Federal Corporation (CTFC) is headquartered in Coulee Dam Washington. It has grown to become one of the largest, most diverse Native American businesses in northeastern Washington. The company, wholly owned by the Confederated Tribes of the Colville Reservation, currently manages 13 enterprises that include gaming, recreation and tourism, retail and construction. CTFC continues to be an economic leader in the region. The corporation employs over 800 people and generates over $120 million in revenues each year. Our goal is to provide revenue for the Tribes, and employment and training opportunities for tribal members.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –