NEW YORK--(BUSINESS WIRE)--Today, fans of Marilyn Monroe’s legendary style can officially shop the starlet’s eponymous apparel collection exclusively at 150 Macy’s stores and on macys.com/mstylelab. The new line will offer those who covet Marilyn Monroe’s coquettish style a combination of flirty and sweet looks that remain true to her iconic aesthetic. The collection, created by Authentic Brands Group and LF USA, will be sold within a Marilyn-inspired shop in Macy’s Mstylelab department, offering customers an up-close look at the starlet’s personality revealed through photography, music and custom displays.
“We are thrilled to be partnering with Macy’s to launch an apparel line that is inspired by global icon Marilyn Monroe,” said Nick Woodhouse, president and chief marketing officer at Authentic Brands Group. “The new collection draws inspiration from Marilyn’s timeless beauty and renowned sense of fashion. Marilyn Monroe was a legendary trendsetter and we are excited to have her incredible style accessible to today’s fashionistas.”
From fashion icon to big-screen starlet, Marilyn Monroe has been immortalized with a new and exclusive line of apparel aptly named Marilyn Monroe. Comprised of silhouettes that fit and flatter, the collection embraces Monroe’s shapely figure, while paying homage to her most popular fashion moments. From halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, the line evokes a Monroe-esque image, made especially for the modern day Marilyn. Recreating the star’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses. The collection retails from $29 to $89, offering affordable fashion to girls who want to look confident, feminine and fun.
“Marilyn is a true American icon whose timeless style and bubbly personality are constantly replicated in today’s pop culture,” said Martine Reardon, Macy’s chief marketing officer. “What better way to honor the legendary star than by creating a line that glorifies her enduring appeal. Her beauty, wit and globally recognized charm have been remade into a collection for the Macy’s customer who is modern, fun-loving and wants to reinvent herself through fashion.”
To further enhance customers’ shopping experiences, Macy’s has created specially-made Marilyn Monroe shops within the Mstylelab department to bring Marilyn to life in a visual way that aligns with the young, flirty DNA of both Marilyn and the collection. The Marilyn Monroe shops are meant to represent a storied narrative, with every design element taking its cue from something authentic to her, including filmstrip fixturing with two famous Marilyn quotes, a pink, oval table trimmed in diamonds inspired by her personal dressing table and white high-gloss mannequins made to be in Marilyn’s iconic hands on hip pose. In addition, ballet bars curved just like her famous figure, imagery of her iconic lips as a graphic stamp and inspirational “Marilynisms” fill the shop. A video montage was even crafted from her most gorgeous images and videos, all used to romance the experience.
The Estate of Marilyn Monroe is a subsidiary of and managed by Authentic Brands Group. For more information about the Marilyn Monroe collection exclusively at Macy’s, please visit macys.com/pressroom. Macy’s customers can shop the collection today by visiting macys.com/mstylelab.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The brands ABG owns include Marilyn Monroe®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Exclusively Misook®, Christopher Blue®, Prince®, Ektelon®, Viking®, TapouT®, Sportcraft®. www.abg-nyc.com