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"With Scope's newest Dual-Blast technology, you won't have to avoid the bold flavors you love or worry about the aftertastes and odors they leave behind," said Sunny Anderson, host of Food Network's, "Cooking for Real."
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Gilroy Garlic Festival-goers visited the Scope Dual-Blast booth to freshen-up with new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste.
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For Media Inquiries:

Jessica Spano, 646-500-7654
jessica.spano@mslgroup.com

Breathe Easy with New Products that Help Eliminate Garlic and Onion-Breath

Oral Care Leader Introduces New Technology from Trusted Brands Scope and Crest

CINCINNATI--(BUSINESS WIRE)-- Scope® hit the road this summer to encourage people to breathe easy after savoring the flavor of their favorite foods – especially onions and garlic. Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, like onion and garlic, while killing bad breath germs1. Designed for people who want simple and effective products, the new offering, which includes Scope Dual-Blast mouthwash and Crest® Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste, helps give people the confidence to enjoy all of their favorite, flavorful foods – especially garlic and onions – and move on with their day.

This summer, Scope Dual-Blast was put to the ultimate torture test at food festivals around the country. Among the stops was the Gilroy Garlic Festival in Gilroy, CA - otherwise known as the "Garlic Capital of the World" - where festival-goers visited the Scope Dual-Blast booth to freshen-up with new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste. In addition to the Gilroy Garlic Festival, Scope Dual-Blast toured the country through September stopping at 22 food festivals and football games.

Joining Dual-Blast in the bad breath crusade is Food Network's Sunny Anderson, who combines her love of classic comfort foods along with unique, bold flavors inspired by her many travels around the world. Sunny has partnered with Scope to show people that they can breathe easy even after enjoying her most flavorful dishes thanks to the new Dual-Blast technology.

"Scope saved summer this year at food festivals throughout the country," said Sunny Anderson, host of Food Network's, "Cooking for Real." "With Scope's newest Dual-Blast technology, you won't have to avoid the bold flavors you love or worry about the aftertastes2 and odors2 they leave behind!"

The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste target the two primary sources of bad breath: bad-breath germs and the foods you eat. In fact, you can feel new Scope Dual-Blast products working – allowing you to check the basics, like fresh breath, off your list.

"The new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste feature the unique dual-action technology that not only kills 98 percent of bad breath germs1, but the rinse blasts away strong food odors2 and the toothpaste helps to eliminate strong aftertastes2 so they won't be noticed," says Dr. Veronica Sanchez, Scientific Communication, P&G Global Oral Care. "Our innovative Dual-Blast technology captures the odor-emitting volatile sulfur compounds (VSCs) from foods such as garlic and onions, helping to neutralize strong food odors2 in the mouth."

Pair the new Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste with the new Oral-B® Complete Scope Scented manual toothbrush - which provides a minty scent while delivering the effectiveness of an Oral-B toothbrush - for the ultimate sensorial brushing experience.

The Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste are a part of P&G Oral Care's new Complete product portfolio, a comprehensive offering of toothpastes, mouthwashes, toothbrushes and flosses that you can feel working. From cavity protection and whitening, to helping to eliminate strong food odors2 and aftertastes2, the products in the new Complete collection help you feel confident about your oral care. The Complete collection also includes many products that people are already familiar with, like Crest Whitening Expressions, Scope Outlast mouthwash, Crest Extra Whitening toothpaste and Crest Plus Scope toothpastes.

Scope Dual-Blast mouthwash and Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste are available at mass retailers and drugstores nationwide. For deals and updates on the new Complete family of products, visit www.crestcomplete.com or like us on Facebook at www.facebook.com/scopemouthwash.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1 In laboratory tests

2 Garlic and onions

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Sunny Anderson spices up the kitchen with bold flavors inspired by her many travels around the world.

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Scope Dual-Blast mouthwash kills up to 98 percent of bad breath germs and helps obliterate strong food odors.

Suggested retail price: $4.99 (750ML); $5.99 (1250ML)

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Caption
Crest Complete Multi-Benefit Extra White + Scope Dual-Blast toothpaste gives you the protection you need from a toothpaste, while blasting away bad breath germs and helping neutralize strong aftertastes.

Suggested retail price: $3.25 (4oz); $3.75 (5.8oz); $4.25 (7.6oz)

(Photo: Business Wire)
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Oral-B Complete Scope Scented Manual Toothbrush
Oral-B Complete Scope Scented manual toothbrush provides a minty scent while delivering the effectiveness of an Oral-B toothbrush, for the ultimate sensorial brushing experience.

Suggested retail price: $3.67

(Photo: Business Wire)
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