Wizzard Media Launches 20 New iPhone Apps

PITTSBURGH--(BUSINESS WIRE)--Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network, today announced the launch of 20 more podcast Apps available for sale in the App store including the very popular children’s podcast Story Nory as well as Botar’s Old Time Radio. This brings the total number of podcast Apps launched in the first 100 days of the initiative to 89, with at least 40 awaiting approval and more being uploaded weekly. The prices of the new Apps range from $1.99 to $8.99 each.

The twenty newly launched Apps are iPhone® companion Apps for popular podcasts on the Wizzard Media Network. They offer audiences one-click access to the podcast episodes directly on their iPhone or iPod® Touch, bonus content and new social communication features, creating an unprecedented level of audience engagement.

With the launch of the iPhone App store in iTunes®, Wizzard created a unique iPhone App that can be quickly customized for each podcast and allows podcast publishers to generate a new revenue stream by marketing their own iPhone App directly to their audience. Wizzard shares in this revenue with the podcast publisher. Now, with Wizzard’s unique podcast companion App for the iPhone, participating podcasts can market their customized App to their audience and once they have a substantial installed App user base, they can then drive future reoccurring episode and subscription sales through a process called in-App purchasing.

“While in-App purchasing won’t necessarily work for all Apps we believe it has huge potential for the rich, episodic content of our podcast Apps,” says Dave Mansueto, co-founder Wizzard Media. “It gives our podcasters the opportunity to offer their audience inexpensive subscription packages for new and exclusive content. With over twelve thousand content creators and tens of thousands of new episodes being added to the Wizzard Network quarterly, we believe we have a model here that can be recreated over and over. This is a new opportunity for our producers to extend the reach of their content and make money doing so."

About Wizzard Media:

Wizzard Media provides publishing and distribution services to podcasters and monetization services for podcasters. Wizzard Media is the industry's leading podcasting network with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod®, iPhone® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple's iTunes and Microsoft's Zune Marketplace. With the holiday season approaching and the recent launch of the iPhone in China, Wizzard’s Management believes the number of people using iPhones and iPod Touches to consume podcasts and interact with Apps will continue to grow well beyond the current 50 million user base.

For more information, please visit www.wizzardsoftware.com/media. Wizzard Media is a division of Wizzard Software, a leader in speech technology distribution and development.

Legal Notice

Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

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