Neolane Presents BtoB Magazine Webinar on Lead Conversion Techniques in a Recovering Economy

NEWTON, Mass.--(BUSINESS WIRE)--Enterprise marketing software provider Neolane, Inc. today announced that it will be sponsoring an upcoming webinar hosted by BtoB Magazine titled, “Lead Conversion 2.0 for A Recovering Economy.” On November 17, attendees will learn from industry experts the best practices and recommended techniques for optimum lead conversion, in order to take advantage of the rise in potential buyers resulting from the recovering economy.

Who:			- Christopher Hosford, senior reporter, BtoB Magazine (Moderator)
			- Ruth P. Stevens, direct marketing consultant and Columbia Business School professor
			- M.H. (Mac) McIntosh, lead conversion and marketing consultant
What:			As the economy recovers, buyers are returning, and in response, marketers must deploy sophisticated new methods and tools to convert prospects and leads into customers. Lead management and conversion experts Mac McIntosh and Ruth Stevens will engage in a best practices discussion on converting leads in a recovering economy, including how to identify the right prospects, make the best offers, and communicate with optimum frequency within well-targeted channels.
When:			Tuesday, November 17, 2009 at 2 p.m. EST
Where:			To register online, please visit: http://tinyurl.com/NeolaneBtoB. Webinar attendees may tweet about the event using the #BtoBWC hashtag.

About Neolane

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane’s cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the world’s leading companies including Accor Hotels, Alcatel-Lucent, Orange and Sephora. Visit www.neolane.com.

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