Independent Research Firm, Experts to Provide Tips for Building Customer Relationships

INDIANAPOLIS--(BUSINESS WIRE)--One of the nation’s leading independent research firms will provide marketers an understanding of customer communication preferences, and how to build effective multichannel marketing campaigns during a Webinar at 2 p.m. Thursday.

Industry thought leaders Morgan Stewart, director of research and strategy for Webinar sponsor ExactTarget, and featured guest Forrester Research Inc.’s Julie Katz and will explain the importance of using customer preferences and behaviors to guide messaging channel choices, including how social media can be used to build customer relationships.

“In an industry where new digital communications make it easier to send a variety of messages, it’s imperative that marketers not only send the right message, to the right person, at the right time, but that they use the right channel as well,” said Stewart. “Understanding customer communication preferences is a critical piece to a building a relationship with consumers.”

Stewart, Katz and Sam Whitmore, online marketing developer of Powell’s Books, will share their insights on delivering timely and relevant messages through subscribers’ preferred mediums. The 60-minute Webinar will also include:

• insights on the most critical factors in driving multichannel marketing success,
• why customer preferences and behaviors should guide messaging channel choices, and
• practical examples of how social media can help create customer-marketer relationships.

To register for the Webinar, visit http://email.exacttarget.com/Resources/Webinars/Navigating.html.

The announcement of the Webinar follows the launch of ExactTarget’s 2009 Channel Preferences Whitepaper. The 11-page paper provides insights into online consumers’ preferred communication channels for promotional messages, alerts and personal communication. The ExactTarget 2009 Channel Preference Study is available for free download here.

About ExactTarget

ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.