Online Banking Report Publishes New Research “Attracting Small Businesses with Online & Mobile Banking: Underserved Segment is Prime Candidate for Alt-Delivery"

SEATTLE--(BUSINESS WIRE)--Online Banking Report announces a new in-depth research report that looks at how financial institutions can use online and mobile banking to attract small- and micro-businesses. In the United States alone, these businesses, and their owners, represent a $2 trillion opportunity in deposit and loan balances.

Financial institutions often overlook smaller businesses because they fly under the radar by using consumer-oriented accounts. And they are too small to support a traditional branch-based business banker. However, with low-cost online tools and communications methods, business bankers can now be far more productive and reach out to much smaller clients.

This report explains how financial institutions can extend traditional products into the online and mobile world and provide broader small-business-management services. The report contains a guide to small-business products with 76 pages of ideas, plus examples from leading banks worldwide. The report also looks at the size of the U.S. small business online banking market with projections through the year 2018.

This exclusive research is available only from Online Banking Report and is a must-read for any financial institution that wants to increase their small business banking activities. It can be downloaded immediately after purchase at www.onlinebankingreport.com.

About Online Banking Report

Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit www.onlinefinancialinnovations.com, email info@netbanker.com or call (206) 517-5021. You may also find OFI’s blog on the latest in online finance & banking at www.netbanker.com.