November 13, 2009 03:00 AM Eastern Time 

Dow Coating Materials' Innovative Designed Diffusion Technology Enhances Film Formation at European Coatings Conference

HORGEN, Switzerland--(BUSINESS WIRE)--Dow Coating Materials, a business unit of The Dow Chemical Company, will present a paper on Designed Diffusion (DD) technology titled “Synergistic Waterborne Acrylic Urethane Systems” at the European Coatings Conference from 12-13 November in Berlin, Germany.

“More and more, the coatings industry is being asked to comply with a wider range of regulations. We look forward to sharing information that can provide innovative solutions to the industry that assist in the reduction of VOCs without sacrificing product quality.”

“With increasing pressure to reduce volatile organic compounds (VOCs) in the coatings industry, DD technology is helping to meet environmental regulations without compromising film performance,” said paper author Andrew Swartz, Dow Coating Materials. “In order to gain the proper hardness, mar, block, print and dirt pick-up resistance, latex based industrial coatings need high glass transition (Tg) polymers. DD technology allows us to improve and accelerate early property development of waterborne latex coatings so that coatings formulators and end users have the option to be able to lower VOCs, as well as improve line productivity and reduce energy requirements.”

The European Coatings Conferences draw an international audience of industry professionals for an intensive exploration of coatings topics. At each conference, experts from leading companies and research institutes around the world are invited to give technical presentations. Dow will present its paper during the first session on 12 November at 14:45 with detailed evidence of DD technology performance, including analytical, physical and application data.

“We welcome the invitation to present at the European Coatings Conference,” said Dr Andrew Trapani, Technical Director EMEA, Dow Coating Materials. “More and more, the coatings industry is being asked to comply with a wider range of regulations. We look forward to sharing information that can provide innovative solutions to the industry that assist in the reduction of VOCs without sacrificing product quality.”

For more information about Dow Coating Materials innovative solutions, please visit: http://www.dow.com/coating

About Dow Coating Materials

Dow Coating Materials is the premier supplier of products and technologies to architectural and industrial coatings manufacturers worldwide. Combining the extensive resources of Dow and recently-acquired Rohm and Haas Company, the new business provides formulators a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents. Additionally, Dow Coating Materials operates 13 dedicated R&D labs across all major geographies where Dow does business. For more information, visit us @ http://www.dow.com/coating

About Dow

Dow is a diversified chemical company that combines the power of science and technology with the “Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.4 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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