Dow Coating Materials Highlights New Designed Diffusion Technology for Waterborne Latex Coatings at VILF Jahrestagung in Neu-Isenburg, Germany

HORGEN, Switzerland--(BUSINESS WIRE)--Dow Coating Materials, a business unit of The Dow Chemical Company, will introduce a significant new waterborne latex film formation technology at the VILF Jahrestagung held 29-30 October in Neu-Isenburg, Germany. The paper entitled “Designed Diffusion – a Paradigm Shift in Film Formation” will be delivered on 30 October by Michael Vogel, Dow Coating Materials Marketing Manager Industrial Coatings EMEA.

“Our new Designed Diffusion technology significantly improves the early property development of waterborne latex coatings while addressing the challenges of the low VOC formulation landscape”

“Our new Designed Diffusion technology significantly improves the early property development of waterborne latex coatings while addressing the challenges of the low VOC formulation landscape,” said Vogel. “The new technology balances coatings properties through careful design of the polymer system and the selection of a coalescent package with unique partition coefficient and diffusion rate between different phases of the polymer system. We will present detailed evidence of Designed Diffusion technology performance, including analytical, physical and application data.”

Attendees of this prestigious, members-only Congress can learn more about practical applications for the Designed Diffusion technology – as well as the full breadth and depth of Dow’s capabilities and services for the global coatings industry – at the Dow Coating Materials booth. Dow is also sponsoring the Vincentz Coating Award this year.

“This conference is a great opportunity for Dow Coating Materials experts to meet with VILF members to discuss their biggest challenges and concerns, recent R&D trends and developments,” said Olivier Choulet, Sales Director Western Europe and MEA, Dow Coating Materials. “We want make sure Germany’s top coating industry professionals know that we’re dedicated to solving their problems and meeting their needs in an increasingly demanding global marketplace.”

For more information about Dow Coating Materials, please visit: www.dow.com/coating

About Dow Coating Materials

Dow Coating Materials is the premier supplier of products and technologies to architectural and industrial coatings manufacturers worldwide. Combining the extensive resources of Dow and recently-acquired Rohm and Haas Company, the new business provides formulators a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents. Additionally, Dow Coating Materials operates 13 dedicated R&D labs across all major geographies where Dow does business. For more information, visit us @ http://www.dow.com/coating

About Dow

Dow is a diversified chemical company that combines the power of science and technology with the “Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.5 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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