Low Cost, High Impact

SPRING HOUSE, Pa.--(BUSINESS WIRE)--Nothing creates more immediate impact than a fresh coat of paint and in these challenging times paint is overwhelmingly one of the best low cost options when infusing style in a living space.

“By simply changing your wall, ceiling or trim color, rooms can go from boring to bright in just a matter of hours. Not many home improvement products can provide as much punch for the dollar,” Debbie Zimmer, paint and color expert with the Rohm and Haas Paint Quality Institute says.

For a low cost, high impact style change, pull out the brushes and rollers and reinvigorate your home, one room at a time.

Zimmer’s Top Five Tips for A Quick and Inexpensive Style Change:

• A simple change of hue in any space refreshes and revitalizes while adding a sense of updated style.
• Large polka dots or other geometric patterns add instant impact to a child’s bedroom or play area.
• Not ready for a whole room redo? Change the trim or door color and the entire space will feel new.
• Highlight that new flat screen television by “framing” it with paint. Before hanging it on the wall, paint a rectangle large enough so a six-inch, colorful “frame” is exposed once the TV is in place.
• Create interest in a dining room by painting the ceiling with a glossy finish. Light from the chandelier will have extra sparkle.

Watch Rohm and Haas Paint Quality Institute’s webcast about, Changing Design, Color and Demographic Trends. http://a59.g.akamai.net/f/59/15020/1m/rohmhaas.download.akamai.com/ 15020/mp/4000/5236/8745/Lobby/default.htm. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Download hi-res images: http://www.paintquality.com/press/july08_images.html

For more information on quality paints and paint color, visit www.paintquality.com.

About the Rohm and Haas Paint Quality Institute

The Paint Quality Institute (SM) was formed by Rohm and Haas Company in 1989 to educate people on the advantages of using quality interior and exterior paints and coatings. The Paint Quality Institute's goal is to provide information on the virtues of quality paint as well as color trends and decorating with paint through a variety of vehicles, including television appearances, newspaper and magazine articles, and instructional literature. Please be sure to visit the Paint Quality Institute at www.paintquality.com.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas Company (NYSE:ROH) is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.9 billion in 2007. Visit www.rohmhaas.com for more information. imagine the possibilities™