Pacer Announces New Unified Brand and Unified Approach to the Marketplace

CONCORD, Calif.--(BUSINESS WIRE)--Pacer International (NASDAQ: PACR), a leading North American transportation and logistics provider, unveiled at the CSCMP Global Conference in Denver, Colorado on October 5, its new brand initiative that will more effectively communicate the company’s service capabilities and unified approach to the marketplace.

The focus of this initiative is to unify Pacer’s full scope of services and operations under a single master brand. The new logo design reaches into the company’s past but presents a fresh and modern look. The company has also adopted the new tag line “Making Your World Run Smoother” which speaks to its commitment to deliver on its promises to customers and its history of innovation in the intermodal industry.

Pacer is the product of more than ten transportation and logistics company acquisitions that has evolved into one of the premier intermodal and logistics companies in North America. The company has been making investments and improvements over the last year that has resulted in the expansion of both its intermodal services network and its truck brokerage services. Pacer is also expanding its in-house drayage operations to support its expanded intermodal network and door-to-door product offerings.

The company is also currently in a phased implementation of a single IT system provided by SAP, which will simplify business processes across organizational functions and improve responsiveness to customer needs. This new platform includes a new single web portal designed to provide a better understanding of the company’s portfolio of services, improved visibility to client shipments, and easy access to shipment data. This IT implementation will allow the company to increase its focus on satisfying customers by delivering strategic, value-enhancing services, and take advantage of emerging opportunities in the marketplace.

“Everyone on the Pacer team is energized by our new brand and new website which will be launched in mid-November,” said David Hoppens, vice president of marketing. “We felt this was the opportune time to create a unified brand approach for Pacer. The deployment of our new SAP system platform will allow us to create pacer.com, a single point of entry on the web that will enhance our customer’s experience and improve their ease of doing business with Pacer.”

“This is an exciting time for Pacer as we embrace the future challenges and opportunities within our industry,” said Michael E. Uremovich, chairman and chief executive officer. “Our new corporate identity is a natural progression for our company. Unifying our company around an integrated IT system, communication platform, and customer approach will further enhance our ability to deliver best-in-class transportation services and logistics solutions for all Pacer customers.”

ABOUT PACER INTERNATIONAL (www.pacer-international.com)

Pacer International, a leading asset-light North American third-party logistics and freight transportation provider, through its intermodal and logistics operating segments, offers a broad array of services to facilitate the movement of freight from origin to destination. The intermodal segment offers wholesale services provided by Pacer Stacktrain (cost-efficient, two-tiered rail transportation for containerized shipments) and Pacer Cartage (local trucking), as well as retail services through its Rail Brokerage group (intermodal marketing). The logistics segment provides retail truck brokerage, trucking, warehousing and distribution, international freight forwarding, and supply-chain management services. Pacer International is headquartered in Concord, California. Its intermodal and logistics operating segments are headquartered in Concord, California, and in Dublin, Ohio, respectively.