EDGE Medical Devices Appoints Rick Sbordone and Guy Ohad to Lead Global Sales

RAANANA, Israel--(BUSINESS WIRE)--EDGE Medical Devices, the developer and manufacturer of Plasma DR™ flat-panel detector technology, today announced the appointments of Rick Sbordone as Vice President of North American Sales and Dr. Guy Ohad as Vice President of International Sales. These appointments will enable EDGE to address the underserved market for affordable, high-quality digital radiography equipment. Sbordone and Ohad will develop worldwide distribution partnerships with VARs, Integrators and OEMs for the company’s new Quix™ detector and Universal Retrofit Kit.

Mr. Sbordone joins EDGE with more than 25 years of experience in the medical technology industry, with companies such as Philips Healthcare, Imaging Dynamics Company and Swissray America. In his position at EDGE, Mr. Sbordone will develop channel partners and build market share throughout North America for EDGE’s expanding digital radiography product line.

Dr. Ohad has more than 15 years of experience in the medical device industry and is a professionally trained radiologist. He joins EDGE from Orex Computed Radiography, a division of Carestream Health, Inc., where he managed distribution and held various senior-level positions, achieving market-share leadership. Dr. Ohad brings sales, technical, clinical and industry expertise to the job of developing an international channel and expanding the global account base for EDGE DR solutions.

“With the commercialization of Plasma DR and the financial backing of Israeli medical device investment firm, Accelmed, EDGE has been able to acquire the industry’s most respected sales talent. The depth of industry knowledge, relationships and skills that Sbordone and Ohad bring to EDGE will enable us to aggressively build a worldwide distribution channel and realize our vision of delivering high-quality, affordable DR to hospitals and imaging centers around the globe,” said EDGE Medical Devices CEO and President, Dr. Albert Zur.

About EDGE Medical Devices

EDGE Medical Devices (www.edge-medical.com) is the developer and manufacturer of Plasma DR™ flat-panel X-ray detector technology for digital radiography. Plasma DR™ offers a price/performance breakthrough by eliminating the complex active matrix array technology used for image readout in other flat-panel detectors. EDGE works with VARs, Integrators and OEMs to bring high quality digital radiography to all diagnostic imaging settings, from private imaging facilities to community hospitals to major medical centers.