White Papers

Learn more about tying press release campaigns to measurable, bottom line outcomes.

In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. Demystify the process by unifying all your PR efforts and maximizing the return on marketing investment — or ROMI — of your communications program.

Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news and information and can help start your conversation with media, bloggers, consumers and influencers. Ten important considerations — from how to manage your content to what you should choose for your newsroom's URL — help you build a better online newsroom.

Trade shows are terrific opportunities for exhibitors to showcase their products and services and make impactful corporate announcements. A well-crafted event publicity strategy can mean the difference between wasting your time, money and resources or getting the most return on investment out of a show.

Recent changes in the IR industry and web communications technology have caused caution and concern among investor relations officers in maintaining their IR sites. This white paper covers the "must-haves" and "should-haves."

Learn more about why instant text messaging beats email for keeping investors and other audiences informed via mobile devices.

In today's rapidly changing communications environment, investor relations professionals face a wide range of issues to consider in providing maximum transparency and outreach with their company news, and specifically, the critically important earnings press release. This review of best practices for enhancing earnings releases includes linking and SEO tips and techniques, as well as newer opportunities, such as XBRL and mobile devices.

Every organization needs an online investor center. It's the central investor relations headquarters for all of your company's news and information and can help start your conversation with investors, analysts and media. Ten important considerations — from how to manage your content to what you should choose for your investor center's URL — help you build a better online investor center.