White Papers
Our experts in All Things Press Release share insights and commentary on today's evolving public relations and investor relations landscapes in these free white papers.
Public Relations/Marketing
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire
Greg Jarboe, President and Co-Founder, SEO-PR
Learn more about tying press release campaigns to measurable, bottom line outcomes.
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire
In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus on who has influence, what should be valued and how to determine if something "worked." In this Business Wire white paper, Executive Vice President of Media Services and Product Strategy Laura Sturaitis attempts to demystify this process by providing an approach that utilizes the press release as a way to illustrate how to unify all your PR efforts and maximize the return on marketing investment - or ROMI - of your communications program.
Ibrey Woodall, Vice President of Web Communications Services, Business Wire
Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news and information and can help start your conversation with media, bloggers, consumers and influencers. So, how do you make the most of this important communications platform? In this Business Wire guidance report, Vice President of Web Communications Services Ibrey Woodall reviews ten important considerations — from how to manage your content to what you should choose for your newsroom's URL — for building a better online newsroom.
Leon Harbar, Vice President, Global Trade Shows & Events, Business Wire
Trade shows are terrific opportunities for exhibitors to showcase their products and services and make impactful corporate announcements. A well-crafted event publicity strategy can mean the difference between wasting your time, money and resources or getting the most return on investment out of a show. In this Business Wire guidance report, Vice President of Global Trade Shows and Events Leon Harbar provides a comprehensive guide for the steps you need to take before, during and after an event to get the most out of your trade show publicity.
Investor Relations
Nigel Malkin, President, Brand2hand Media
Learn more about why instant text messaging beats email for keeping investors and other audiences informed via mobile devices.
Michael Becker, Senior Vice President, Financial Product Strategy, Business Wire
In today's rapidly changing communications environment, investor relations professionals face a wide range of issues to consider in providing maximum transparency and outreach with their company news, and specifically, the critically important earnings press release. In this Business Wire white paper, Senior Vice President of Financial Product Strategy Michael Becker reviews current best practices for enhancing earnings releases, including linking and SEO tips and techniques, as well as newer opportunities, such as XBRL and mobile devices.
Ibrey Woodall, Vice President of Web Communications Services, Business Wire
Every organization needs an online investor center. It's the central investor relations headquarters for all of your company's news and information and can help start your conversation with investors, analysts and media. So, how do you make the most of this important communications platform? In this Business Wire guidance report, Vice President of Web Communications Services Ibrey Woodall reviews ten important considerations — from how to manage your content to what you should choose for your investor center's URL — for building a better online investor center.
