White Papers

Our experts share insights and commentary on today's evolving PR and IR landscapes in these free white papers.

Public Relations/Marketing

2014 Business Wire Media Survey Results
Ibrey Woodall, Vice President of Web Communications Services, Business Wire

Over the last 50 years, Business Wire has continued to develop long-lasting, reciprocal relationships with both news media and professional communicators.
In our 2014 Business Wire Media Survey, we queried North American journalists representing a wide range of news organizations to determine what types of information and supplemental assets were needed, along with the preferred distribution method, to effectively cover a story.

A Guide to Press Release Optimization: Engage - Inform - Share
Fred Godlash, Marketing Specialist, Business Wire

Standards for optimizing a press release are always changing as social media, mobile behavior and search engine algorithms evolve. In this SEO Guidance Report, we show you technical tips to properly optimize a press release while writing for human consumption. We provide tips that show you how to engage, inform and share information with your audience in a meaningful and measurable way.

Linking Press Release Output to Outcomes
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire
Greg Jarboe, President and Co-Founder, SEO-PR

Learn more about tying press release campaigns to measurable, bottom line outcomes.

A Guide to Generating Trade Show Publicity
Leon Harbar, Vice President, Global Trade Shows & Events, Business Wire

Trade shows are terrific opportunities for exhibitors to showcase their products and services and make impactful corporate announcements. A well-crafted event publicity strategy can mean the difference between wasting your time, money and resources or getting the most return on investment out of a show.

Considerations for Building a Better Online Newsroom
Ibrey Woodall, Vice President of Web Communications Services, Business Wire

Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news and information and can help start your conversation with media, bloggers, consumers and influencers. Ten important considerations — from how to manage your content to what you should choose for your newsroom's URL — help you build a better online newsroom.

Press Release Measurement: Creating the Return on Marketing Investment (ROMI)
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire

In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. Demystify the process by unifying all your PR efforts and maximizing the return on marketing investment — or ROMI — of your communications program.

Investor Relations

Benefits and Risks of Social Media for Financial Disclosure
Serena Ehrlich, Director of Social and Evolving Media, Business Wire

Financial communications have changed a great deal since the dawn of the commercial internet. And we're not done yet. In this research report, we review the history of financial disclosure, assess the risks associated with disclosure via today's social channels, and discuss the wide range of ways today's financial communicators can expand the visibility and impact of issued news via these same social channels.

IR Sites: A Guide to Requirements and Best Practices
Ibrey Woodall, Vice President of Web Communications Services, Business Wire

Recent changes in the IR industry and web communications technology have caused caution and concern among investor relations officers in maintaining their IR sites. This white paper covers the "must-haves" and "should-haves."

Mobile Alerts for IR
Nigel Malkin, President, Brand2hand Media

Learn more about why instant text messaging beats email for keeping investors and other audiences informed via mobile devices.

Best Practices for Enhancing Earnings Releases
Michael Becker, Senior Vice President, Financial Product Strategy, Business Wire

In today's rapidly changing communications environment, investor relations professionals face a wide range of issues to consider in providing maximum transparency and outreach with their company news, and specifically, the critically important earnings press release. This review of best practices for enhancing earnings releases includes linking and SEO tips and techniques, as well as newer opportunities, such as XBRL and mobile devices.

Considerations for Building a Better Online Investor Center
Ibrey Woodall, Vice President of Web Communications Services, Business Wire

Every organization needs an online investor center. It's the central investor relations headquarters for all of your company's news and information and can help start your conversation with investors, analysts and media. Ten important considerations — from how to manage your content to what you should choose for your investor center's URL — help you build a better online investor center.