Business Wire Announces July Webinar Series

NEW YORK--(BUSINESS WIRE)--Free how-to help for press releases, compliments of Business Wire’s popular webinar series, continues in July. New media specialists will be on hand virtually dispensing advice on optimizing press releases for search engines and offering lessons in the social web for new media neophytes.

“Our well-informed account people are an important resource for our clients,” says Monika Maeckle, Vice President of New Media for Business Wire. “We’re happy to share the collective wisdom we gain handling thousands of releases from companies large and small each week.”

The free webinars, which have reached out to thousands of professional communicators, focus on using new and social media tools to turn the humble press release into an interactive marketing tool.

Business Wire’s July 2008 Webinar Schedule follows.

Tuesday, July 15, 2008

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific/ Noon Central/ 1 PM Eastern

Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Hosts: Maria Van Wambeke, Product Development Specialist

Michael Toner, New Media Specialist and Account Executive

• To register: https://www1.gotomeeting.com/register/374153554

Wednesday, July 23, 2008

Lost in MySpace?

10 AM Pacific/ Noon Central/ 1 PM Eastern

Still floating in a fog, trying to figure out how to apply Web 2.0, social media and SEO to your press releases? Don't despair. Business Wire answers your most frequently asked questions.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive

• To register: https://www1.gotomeeting.com/register/639508953

Thursday, July 31, 2008

Your text needs a partner: Using Multimedia to Drive Press Release Results

10 AM Pacific/ Noon Central/ 1 PM Eastern

A .jpg says a thousand .txt and in this tutorial, you’ll learn how to increase press release traction by adding multimedia. We’ll review success stories and provide how-to tips.

Your guides: Jennifer Saragosa, Account Manager and New Media Specialist

Malcolm Atherton, Account Executive and New Media Specialist

• To register: https://www1.gotomeeting.com/register/652910240

Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources

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Business Wire, EON Enhanced Online News, press release, how-to press release, press release tips, press releases