The Knot Inc. Announces Acquisition of Breastfeeding.com

NEW YORK--(BUSINESS WIRE)--The Knot Inc. (NASDAQ: KNOT) is pleased to announce the acquisition of Breastfeeding.com (www.breastfeeding.com), the number-one website dedicated to providing advice on breastfeeding—one of first-time mothers’ biggest challenges. The addition of Breastfeeding.com further enhances The Knot Inc.’s already robust pregnancy and first-time parenting offerings, which include TheBump.com and LilaGuide.com.

Features on Breastfeeding.com include:

UNPARALLELED BREASTFEEDING CONTENT

With thousands of breastfeeding Q+As, articles and videos, Breastfeeding.com has the deepest easy-to-understand, easy-to-find collection of breastfeeding content on the web.

EXTENSIVE BREASTFEEDING PANEL OF EXPERTS

Breastfeeding.com has assembled the ultimate team of breastfeeding experts and a medical advisory board of the world’s foremost authorities, including Dr. Ruth Lawrence and Dr. Jane Morton.

LACTATION CONSULTANTS

Looking for a lactation consultant? Breastfeeding.com has a directory of nearly 4,000 lactation consultants, Plus, first-time moms struggling with breastfeeding can log onto the website to join in 2-hour live chats with lactation consultants four times a week.

LARGEST COMMUNITY OF BREASTFEEDING MOMS

With one out of two moms in the US and Canada visiting Breastfeeding.com, the site is home to the largest community of breastfeeding mothers.

“We are thrilled to add Breastfeeding.com to our suite of number-one websites for women in key lifestages,” said David Liu, CEO of The Knot Inc.

About The Knot Inc.

The Knot Inc. (NASDAQ: KNOT; www.theknotinc.com) is a leading lifestage media company targeting couples planning their weddings and future lives together. The company’s wedding brands, The Knot and WeddingChannel.com, and newlywed brand, The Nest, reach millions of engaged couples and newlyweds each year. The Knot Inc. Baby Network brands include The Bump, which focuses on pregnancy and first-time parenthood via TheBump.com website and local guides, and LilaGuide.com, a local baby services and community website.