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Webcast Press Release Optimization: Build Your Press Release Like a Pro

Audio Webcast

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Presentation (PDF)

Event Details

Description

Description: In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies.

We'll explain the concept of Press Release Optimization (PRO)--an effective combination of coding and craft--and provide tips on selecting keywords using Business Wire's Press Release Builder. By analyzing and harvesting from your existing online content, we'll demonstrate how to enhance the press release HTML tags used by search engines to index your news. The goal? Increased online traction.

Host/Sponsor

Business Wire

Speakers

Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire

Original Recording Date and Time

Thursday, April 02, 2009
Start time:10 AM Pacific / Noon Central / 1 PM Eastern
End time:11 AM Pacific/ 1 PM Central/ 2PM EDT

System Requirements

PC: Windows 2000, Windows XP Home, Windows XP Pro, Windows 2003 Server, Windows Vista
Mac: Mac OS X 10.3.9 (Panther) or newer

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