Business Wire Phoenix Lunch & Learn

Media Luncheon

Tuesday, April 21, 2009
Start Time: 11:30 a.m. PT/AZ Time
End Time: 1:30 p.m. Pacific

Event Details

Registration

RSVP by Friday, April 17 to Billy Russell at Billy.russell@businesswire.com or call 480-990-9942 or visit http://businesswirephoenixaprilevent.eventbrite.com/ .

Description

Part I: "Your release wants to be a mini web page: Thoughts & considerations for your content."

• Write press releases like a journalist. And like a web developer
• Integrate creative formatting, social media, multimedia, and more into your content
• Think short term. And long term.
• Measurement: Look beyond the views.

Part II: "Fear and Loathing in Your Marketing Department: Positioning for the Upturn"

• How to position your marketing department for an upturn in the economy.
• Learn about using multiple delivery vehicles to get the best positioning for your company/client.
• Tips on messaging that will create an impact.
• Things communications & marketing professionals need to know in a down economy.

Host/Sponsor

Business Wire, Phoenix

Speakers

• Malcolm Atherton, Account Executive & New Media Specialist, Business Wire Phoenix
• Jeff Luth, President, Luth Communications

Cost

• N/A