Press Release Optimization

Make your press releases more searchable, helping online readers find your news more easily.

Writing a search engine friendly press release is the first step in making sure that your news reaches its intended audiences. Business Wire provides a key tool for optimizing your news with our Press Release Builder.

Press Release Builder walks you step by step through building your release from the headline to the contact information. Each step includes tips on things like headline length, keyword placement, text formatting and other information that helps ensure your news is properly indexed by search engines and news sites.

Press Release Builder also helps you select, analyze and place keywords throughout your release, helping you target the terms readers will be searching for when looking for your news. The whole process is designed to strategically boost the long-tail online visibility of your press release so that it can be found, seen and shared by readers for weeks and months, not just hours and days, after distribution.

Your optimized release will appear on BusinessWire.com, EON: Enhanced Online News and thousands of downstream sites with all of its formatting, links and keywords intact, boosting your PR campaign by making your news easier to find.

Note: To use Press Release Builder, log in to Business Wire Connect and look for it on the "Files" page. Optimization can take some time, so remember to start well in advance of when you want your news distributed — you can save your progress at any time to finish later.