Search Engine Optimization

The tools you need to optimize your press release for maximum online reach. EON: Enhanced Online News helps your press releases thrive online.

EON: Enhanced Online News provides do-it-yourself tools that let nonprofessional communicators and PR pros alike:

• Turn a basic press release into an interactive web page to be found, seen and shared online.
• Build a press release that will be indexed and served up in search engine results pages by major search engines like Google, Yahoo! and AOL.
• Increase online visibility with reporters, journalists, customers and prospects.

If you want to drive traffic to your website, generate sales leads, make an announcement, or promote a new product, EON: Enhanced Online News delivers the visibility that you need. The EON platform provides a highly-optimized home for your news, with features that drive search engine results and take advantage of the Internet's "long tail."

EON: Enhanced Online News Optimization

EON: Enhanced Online News distribution   helps increase your organic search engine results and drive audiences to your website by taking advantage of the "Long Tail" — that huge percentage of consumers searching for your press release content long after the initial impact of a traditional news release.

EON first helps you build a catchy press release designed to be found by people and by search engine robots, then posts your press release on a dedicated website built from the ground up to be search engine friendly.

Among EON's powerful features:

• The Press Release Builder, which provides in-depth guidance for every part of your press release from the headline to the contact info.
• The Text Optimization Tool, which helps you choose, rank and place the words and phrases most likely to be used by Internet users to find your news with search engines.
• A Website Preview, letting you choose any URL and display it in a window on your press release, providing a "sneak peek" for readers and more hits for your site.
• A Press Release Summary which appears on your press release, in search engine results and in RSS feeds.
• User-generated Tags for your press release, targeting readers that are most interested in your content.
• A Multimedia Gallery containing downloadable versions of your logo, photo, video, or other digital media asset.
• Easy Social Media sharing easy by providing your press release headline, summary, and permanent URL to the most popular social networking sites.

Posting your news on EON: Enhanced Online News enhances your company's search engine marketing efforts by optimizing and placing your news in a web-friendly archive, making it easily available to Internet users and search engines. Use EON: Enhanced Online News to supplement your traditional wire distribution, or send just to EON: Enhanced Online News as part of a web-only marketing campaign.

Press Release Text Optimization

Business Wire's standalone Text Optimization Tool  provides an easy-to-use interface for search engine optimization (SEO) of your press release text by helping you:

• Research and Analyze Keywords: Choose and rank the words and phrases search engine users are most likely to use to find your press release content online.
• Optimize Your Release Content: Place your keywords throughout your press release based on the prompts provided. Add bold, italics and other style changes that can increase visibility on XHTML-compatible sites.
• Add Links to Drive Traffic: Hyperlink your keywords and other phrases in your press release to your company website.