Smart Marketing Page Order Form

Congratulations, you're on your way to creating a customized Smart Marketing Page.

Please fill out the following order form. The form will be forwarded to your local newsroom for processing. Upload your press release, multimedia assets and email list using your Business Wire Connect account. Please note in the Special Instructions field that you have submitted your Smart Marketing Page order form online. As a reminder, the Smart Marketing Page is a product bundle that also includes the following:

  1. Distribution of a Smart News Release, with up to six multimedia assets, sent to our National circuit. Additional assets can be added for $100 each.
  2. Posting of your press release and multimedia assets to EON: Enhanced Online News.
  3. Distribution of an HTML email blast up to 100 client-provided address. Standard rates apply to additional addresses.

The turnaround time for the Smart Marketing Page is three business days from the point that the Smart Marketing Page order form and additional items are received by Business Wire.

If you have any questions during the process, please contact your local Business Wire office. Please provide your Company Name and Account Number below for reference.

* marks required fields
  • When would you like your Smart Marketing Page to go live (become available to the public via the Internet)?
  • You have the option of having our staff customize your Smart Marketing Page based on the color scheme of an existing website. If you would like us to customize the page for you, please provide the website URL below.

Layout

Please select the layout for your Smart Marketing Page. Note: gray areas are text areas and white areas are where your multimedia assets will appear.

You can view examples of each template in the Smart Marketing Pages section of BusinessWire.com. Opens in new window

Template 1
Template 2
Template 3

Colors and Fonts

If you've opted to use a template, you can customize the color scheme and font style. Refer to the color chart Opens in new window and enter the six character code for the color you want to use in each section of the template.

  • (Green in templates)
  • (Yellow in templates)
  • (Light blue in templates)
  • (For all text on Smart Marketing Page)
  • (For all text on Smart Marketing Page)

Text

Customize the URL extension and header text of your Smart Marketing Page. These elements are particularly important for the search engine optimization of your page, so it is recommended that you include your company and product name.

  • www.businesswire.com/portal/site/
    Add up to 50 characters. Spaces are included in the character count and will be replaced with underscores in the final URL.
  • (Yellow in templates; up to 200 characters, including spaces)

Call to Action

Your Call to Action is intended to prompt the viewer of your Smart Marketing Page to take further action. This might include filling out a form, visiting a website, downloading a whitepaper, etc.

  • (Light blue in templates; up to 200 characters, including spaces)
  • The intended Call to Action will be activated when the button is clicked.
    (Not shown in templates; up to 50 characters, including spaces)
  • When the Call to Action button is activated, this is where it will direct.

Related Links

Select up to five links to be included in the Related Links section of your Smart Marketing Page. Provide the text for the vanity URL as well as the behind-the-scenes URL for the page you want to link to (destination URL). Up to 50 characters for text, including spaces.

Vanity URL Text Destination URL

Learn More

The Learn More section is intended to prompt the viewer to sign up to receive further communications from your company. This might include signing up for a newsletter, subscribing to an RSS feed, registering for a webinar, etc.

  • (Light blue in templates; up to 200 characters, including spaces)
  • The intended Learn More action will be activated when the button is clicked.
    (Not shown in templates; up to 50 characters, including spaces)
  • When the Learn More button is activated, this is where it will direct.

Search Engine Optimization

Since the Smart Marketing Page functions like a website on the Internet, it's best to customize the source code for the page. This will increase the chances of your Smart Marketing Page coming up in search engine results. Please provide the following information to help us customize your source code.

  • A brief summary or abstract of the content provided on the Smart Marketing Page. The top three keywords should be included in the description. Max of 500 characters.
  • Include all keywords and keyword phrases that potential customers and current customers use to locate information about your brand when performing search queries on search engines. No max length.

Social Media

You can customize the sharing links to popular social media sites displayed on your Smart Marketing Page, so that viewers can easily share your content. Select the social media sharing links you want included on your page.