Public Policy Wire

Public Policy Wire sends your issues-focused press release to government, policy and issues writers and editors around the US, plus lawmakers and other government decision-makers.

The Public Policy Wire is used by associations, advocacy groups, non-profits, unions, embassies, government agencies and even corporations for breaking "issues-focused" news that needs immediate distribution to the media, decision-makers and to the general public. Public Policy Wire circuits differ from traditional Business Wire Circuits in several key ways:

  • They include reach down to the community level. We've spoken with thousands of newsrooms across the country — they want the scoop on news stories of national, state or local interest to their readers. Public Policy circuits can send your news nationally, to a particular state, or just to the Washington press corps via the DC Capital Circuit. News is routed to particular desks and reporters using the same routing systems as the AP and other newswires. Because our system allows our editors to assign multiple routing codes, we'll send your news release to all desks appropriate for your content. And we now include influential bloggers who cover a variety of subjects. Public Policy Issues-Focused Lists provide supplemental reach to individual beat reporters via personalized email. And as part of any newswire distribution, we send your news to appropriate trade press across more than 200 categories.
  • They include reach to federal and/or state decision-makers as well as to federal and independent agencies. Our feed is part of the Congress' and White House's news feeds, whose staff flag stories of interest by keyword. On a state level, news is sent to governors' offices and legislative leadership. If you need to send a document or invitation to members of Congress or to Committees we can do that too, by fax, on your organization’s letterhead. For news dealing with issues of industry or economic importance, we'll also send it to the financial and investment community.
  • Our technology enables you to send out your news the way it was meant to be seen and read — with your organization's logo embedded (and linkable back to your home page) atop the news release along with other rich-text formatting you originally included like bolds, underlines, italics, bullets and even embedded links. Your news will be more easily found and read online sent to and posted on thousands of databases, online services, search engines, and public and media Web sites.

Add Power and Reach

  • Consider adding a photo or other multimedia to add visual power to your news. Your photo or multi-media asset is embedded with your news release and can be downloaded in a variety of formats with a single mouse click.
  • Is your story also of particular interest to ethnic communities across the United States? Consider adding a Multi-Cultural Circuit to reach ethnic press — including African-American, Asian-American, LatinoWire and Native American. Spanish translations for LatinoWire are included in the cost.
  • Does your organization offer advice or tips to the public? Features are ideal for evergreen or long-lead news items. Remember that because of Business Wire's vast reach and visibility to the Internet, these news items can be easily found by the public when searching online.