Online Press Kit

Take your press kit online and increase the visibility of your important event news, backgrounders, demos, multimedia and more.

Online Press Kit

The Online Press Kit by Business Wire is a cost-effective, search optimized and social media-friendly online press kit, which makes your important event news and materials easily accessible to media, analysts, consumers and industry professionals. With an easy-to-use self-service online interface, trade show exhibitors and financial conference presenters can add, manage and delete press releases, product announcements and photos, video and multimedia, presentations, case studies, white papers, fact sheets, event invitations, executive biographies and other materials at any time. The Online Press Kit also automatically integrates breaking press releases as they are issued over the wire.

Based on years of experience and feedback from exhibitors and show organizers, Online Press Kit is part of Business Wire's suite of trade show services, which serves more than 600 trade shows, conferences and events each year.

Online Press Kits are posted to BusinessWire.com, TradeshowNews.com, as well as participating trade show and event Online Press Centers. A search-optimized Online Press Kit advisory is sent via Business Wire and EON: Enhanced Online News when your press kit is posted.

Comprehensive Packages

The Online Press Kit may be purchased in three-file and six-file packages with the ability to purchase additional files. All Online Press Kits include:

  • Creation of Online Press Kit
  • Logo, company description and link to company website
  • Twitter, LinkedIn, Facebook and YouTube links
  • Social media sharing capability
  • PR, IR or corporate contact information
  • Posted on the event's official exhibitor news page (when available)
  • Distribution via @tradeshownews
  • Online Press Kit advisory distribution via Business Wire and EON to newsrooms, journalists, trade media, industry analysts, search engines, online news sites, mobile apps and more
  • NewsTrak Reach, Posting, Access and EON: Enhanced Online News reports
  • EventTrak pre- and post-show media intelligence report (a $150 value) and a month of access to ITDatabase, a media research tool specifically for tech PR pros (a $250 value). Available for select events only
  • Archiving for one year at www.tradeshownews.com
Online Press Kit Overview (PDF)
Online Press Kit Tips (PDF)

Get Started

Business Wire members may order the Online Press Kit through their My Business Wire account. Look for Online Press Kit in the Connect navigation.

To learn more, contact our dedicated Trade Show Services team by phone in the US at 310.820.9473 ext. 605 or worldwide by email.

Sample Online Press Kits

Media Intelligence Reports

Know who's covering the trade show before you get there! Business Wire EventTrak pre- and post-show media intelligence reports are complimentary when you purchase an Online Press Kit for a qualifying show.