Industry Targeting

Target your press release distribution to the people and places in the industries you need. Business Wire's Industry Corridors and other targeted circuits make it easy to saturate your coverage.

Reaching the industries you need to is easy with our more than 150 trade media categories, orderable with our National circuit or with any US or Global geographic circuit. Business Wire delivers your press release to print and online media in nearly every industry, with categories available to make sure you're reaching the right audience.

Increase your reach to industry professionals by adding any of more than 80 SmartBrief newsletters to your distribution. These branded newsletters reach the desktops of hundreds of top executives, decision makers and key influencers in their industries.

Industry Corridors

For the broadest, most effective reach, order our National circuit, or choose from our Industry Corridors. Each corridor circuit distributes your press release to the leading markets in technology, biosciences, entertainment or energy, with targeted reach to beat reporters and specialty publications. Each circuit also includes distribution in your headquarters city, plus value-added reach to industry trades, disclosure destinations, and full-text posting to websites, news portals, financial systems and databases.

Specialty Wires

Our Automotive, Entertainment, Health and Sports wires offer saturated industry coverage in the geographic area of your choice. Select our National option or any of our regional, state or metro options, targeting your news to media, consumers and social media audiences in their respective industries. Each wire also includes exclusive trade media reach.

Features News

Deliver your topical or evergreen press releases straight to newspaper section editors and long-lead publications looking for stories that impact their readers' lives. Our Features National circuit reaches interested editors, journalists, consumers and bloggers nationwide. Feature news is also grouped on BusinessWire.com, and appropriate stories will be included under our frequently updated Hot Topics section.

Complement your Features distribution by adding options from North American Precis Syndicate (NAPS), which distributes camera-ready copy to 10,000 newspapers in the United States, with particular focus on community publications; and supplies broadcast-ready copy to more than 6,500 radio stations or 1,000 plus television stations. Reports and clips are included. For more information regarding NAPS and its services, contact the company directly at bwire@napsnet.com or visit napsnet.com Opens in new window.

PYMNTS.com

PYMNTS.com

Get maximum online visibility for your news and marketing messages to the key influencers in the payments industry worldwide.

You can directly target our audience of key payments industry executives, analysts, academics and influencers with your news and information by creating and featuring your content on PYMNTS.com in Briefing Rooms, Rocket Pitches, Product Pitches, CEO Interviews, Surveys & Polls, Advertising and What's Next in Payments features.

PYMNTS.com is the next generation in online interactive trade-press coverage and industry-specific news and commentary, powered by Business Wire and Market Platform Dynamics.

Technology Media Research

ITDatabase

Try Business Wire partner ITDatabase Opens in new window, the only media database focused on targeting key tech media through powerful research and analysis tools.