TomTom Summer Travel Survey Finds Americans Are Vacationing and Driving More in 2012

CONCORD, Mass.--(BUSINESS WIRE)--TomTom today released the results of a global survey on summer travel plans and preferences. The survey found that 5 percent more Americans are planning summer vacations this year than last – in 2012, 61 percent of people are planning a getaway, up from 56 percent last year. The results also showed that the vast majority of people are staying stateside, with 82 percent of people traveling within the United States. Additionally, the road trip is alive and well with American travelers – 70 percent of people are planning to travel to their destination by car.

The TomTom study found the top three reasons Americans choose their destinations are 1) it is far away, 2) it is relaxing and 3) they want to explore. Sixty-seven percent of Americans believe that it is important to go on a summer vacation, but budget travel is also still a top priority for people – 59 percent of people spend less than $1,200 in total on their vacations. If money were no object, TomTom found that most people would choose to visit a tropical paradise island (29 percent), go on a road trip (20 percent) or go on a cruise (15 percent).

Travelers looking for a tropical paradise getaway can apply for TomTom’s Map Paradise Project, a once-in-a-lifetime opportunity for five families or groups of friends to spend two weeks on a tropical island and “earn” $15,000 for mapping it. The Map Paradise Project will help create five new navigable maps for: Fiji, St. Lucia, Mauritius, Cape Verde, and the Seychelles. To apply, applicants simply need to fill in a form at www.tomtom.com/summer.

Further information and key contacts

For full information about the TomTom study and Map Paradise Project, visit www.map-paradise.tomtom.com or contact Lea Armstrong, 978-405-1840, lea.armstrong@tomtom.com.

About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information, go to www.tomtom.com/livetraffic

For further information, please visit www.tomtom.com.

*All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 515 adults. Fieldwork was undertaken between 13th - 17th April 2012. The survey was carried out online. The figures have been weighted and are representative of all American adults (aged 18+).

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